Website review, no card needed
lastwordonsports.com website review
Visit site (opens in a new tab)Reviewed 30 October 202641 issues · 84 checks
This review found 41 issues worth fixing on lastwordonsports.com, 16 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 154 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 156 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 165 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 193 ms |
| Aug 8, 2026 | 189 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 186 ms |
| Aug 29, 2026 | 185 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 193 ms |
| Sep 19, 2026 | 202 ms |
| Sep 26, 2026 | 202 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 220 ms |
| Oct 17, 2026 | 220 ms |
| Oct 24, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.2 s
Speed
Use efficient cache lifetimes
8.1 s · 2.6 MB190 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
Reduce unused JavaScript
6.0 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.
Main-thread work: 17.8 s
A phone's processor spends 17.8 s on main-thread work while loading, 9.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (primis.tech, Rubicon Project and Ad Lightning and others), adding 3.0 MB and 4.0 s of main-thread time.
Minify JavaScript
900 ms · 314 KiB314 KiB could be saved by minifying JavaScript.
primis.tech adds 943 ms
943 msprimis.tech costs a phone 943 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Rubicon Project adds 838 ms
838 msRubicon Project costs a phone 838 ms of main-thread work and 181 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Ad Lightning adds 755 ms
755 msAd Lightning costs a phone 755 ms of main-thread work and 87 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Google/Doubleclick Ads adds 428 ms
428 msGoogle/Doubleclick Ads costs a phone 428 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Amazon Ads adds 382 ms
382 msAmazon Ads costs a phone 382 ms of main-thread work and 204 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.
Legacy JavaScript
85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need.
Improve image delivery
59 KiB6 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Brooks Koepka Responds to Rory McIlroy Ignoring Bryson DeCh…”.
Time to Interactive: 50.3 s
50.3 sThe page becomes fully interactive after 50.3 s. Good is under 3.8 s.
Total Blocking Time: 3.8 s
3.8 sScripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Speed Index: 13.5 s
13.5 sVisually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 44% slower for real visitors
+44%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 911 ms
911 msReal visitors wait 911 ms for your server to start answering (75th percentile). Good is under 800 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 1,245 requests
5.8 MBYour homepage downloads 5.8 MB in 1,245 requests on a phone: scripts 3.8 MB (100), images 1.0 MB (306) and other files 673 KiB (659). Under 2 MB keeps phones on slow connections fast.
21 images below the first screen load straight away
21 images further down the page (671 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (178 characters)
Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.
20 links with vague text
20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
113 internal links, 11 external
The homepage links to 113 pages on lastwordonsports.com and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Last Word On Sports”.
Title: 56 characters
Your title is a healthy 56 characters: “LastWordOnSports.com | Sports News, Rumors, and Analysis”.
Canonical URL set
The canonical URL is https://lastwordonsports.com/.
Structured data in place
Structured data found: CollectionPage, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lastwordonsports.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://lastwordonsports.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,108 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://pl.primis.tech/live/liveView.php?hash=ozcmPTEznXRiPTEzqzyxX2V2ZW50PTYzp2VlqzVlVGygZT0kNmxmMmt4NTx0JaZcZF9joGF5ZXJWZXI9Ml4kLwAzpm01ODA1NlZmqGE9MTplNwI3OTpzrD0lMDAzrT0kMTMzoXN0YT0kNmI3MwEmOSZ2nW.
36 third-party cookies
36 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'consents')”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,055 words of copy
The homepage carries about 1,055 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Apply” and “Subscribe”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
123 other companies contacted
Loading the homepage contacts 123 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lastwordonsports.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on lastwordonsports.com, including 24 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.