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laurageller.com website review

Visit site (opens in a new tab)Reviewed 4 November 202650 issues · 94 checks

This review found 50 issues worth fixing on laurageller.com, 16 of them high impact, across 94 checks. The most urgent: main-thread work: 36.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Laura Geller Beauty

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.7 sMay 16Oct 314.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20263.0 s
Jun 13, 20263.3 s
Jun 20, 20263.5 s
Jun 27, 20263.7 s
Jul 4, 20263.8 s
Jul 11, 20263.9 s
Jul 18, 20264.0 s
Jul 25, 20264.1 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20263.7 s
Aug 22, 20263.6 s
Aug 29, 20263.7 s
Sep 5, 20263.9 s
Sep 12, 20264.1 s
Sep 19, 20264.1 s
Sep 26, 20264.2 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.1 s
Oct 24, 20264.1 s
Oct 31, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
690 ms238 msMay 16Oct 31473 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026342 ms
May 23, 2026314 ms
May 30, 2026290 ms
Jun 6, 2026296 ms
Jun 13, 2026350 ms
Jun 20, 2026427 ms
Jun 27, 2026519 ms
Jul 4, 2026588 ms
Jul 11, 2026610 ms
Jul 18, 2026630 ms
Jul 25, 2026638 ms
Aug 1, 2026624 ms
Aug 8, 2026623 ms
Aug 15, 2026595 ms
Aug 22, 2026573 ms
Aug 29, 2026542 ms
Sep 5, 2026501 ms
Sep 12, 2026481 ms
Sep 19, 2026463 ms
Sep 26, 2026478 ms
Oct 3, 2026505 ms
Oct 10, 2026504 ms
Oct 17, 2026511 ms
Oct 24, 2026498 ms
Oct 31, 2026473 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of laurageller.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. laurageller.com at 4.2 s4.2 s
  2. laurageller.com at 8.3 s8.3 s
  3. laurageller.com at 12.5 s12.5 s
  4. laurageller.com at 16.7 s16.7 s
  5. laurageller.com at 20.8 s20.8 s
  6. laurageller.com at 25.0 s25.0 s
  7. laurageller.com at 29.1 s29.1 s
  8. laurageller.com at 33.3 s33.3 s

Speed

14 to fix26
  • Main-thread work: 36.7 s

    A phone's processor spends 36.7 s on main-thread work while loading, 21.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • poweredbyhue.app adds 1.8 s

    1.8 s

    poweredbyhue.app costs a phone 1.8 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10,284 HTML elements

    The page has 10,284 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (poweredbyhue.app, quikly.com and minmaxify.com and others), adding 4.1 MB and 6.8 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 2.0 MB

    55 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • quikly.com adds 955 ms

    955 ms

    quikly.com costs a phone 955 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 849 ms

    849 ms

    Shopify costs a phone 849 ms of main-thread work and 958 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • minmaxify.com adds 898 ms

    898 ms

    minmaxify.com costs a phone 898 ms of main-thread work and 12 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 790 ms

    790 ms

    Google Tag Manager costs a phone 790 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    440 ms · 158 KiB

    About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Render-blocking requests

    550 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Improve image delivery

    50 ms · 170 KiB

    16 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Legacy JavaScript

    85 KiB

    Polyfills for old browsers add 85 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    45 KiB

    45 KiB could be saved by minifying JavaScript.

  • Minify CSS

    21 KiB

    21 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 45 ms

    45 ms

    Your server sent the HTML in 45 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 643 ms

    643 ms

    Real visitors wait 643 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HP Promo 11/1-11/9”.

  • Speed Index: 30.5 s

    30.5 s

    Visually, the page fills in at 30.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 5.1 s

    5.1 s

    Scripts block taps and scrolling for 5.1 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 58.3 s

    58.3 s

    The page becomes fully interactive after 58.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 342 ms to 473 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

1 checks passed
  • Cumulative Layout Shift: 0.1

    0.1

    The layout barely moves while loading (CLS 0.1, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 13.4 MB in 801 requests

    13.4 MB

    Your homepage downloads 13.4 MB in 801 requests on a phone: scripts 5.7 MB (280), media 3.0 MB (7) and images 2.2 MB (55). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    LG.com_Ultimate_Palette_Artisans_Archive_800x600_withCTA.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (117 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.8 g of CO₂ per visit

    3.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.80 g of CO₂e: 456.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8589
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 66 links without text

    66 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • Meta description is long (236 characters)

    Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 220 internal links, 0 external

    The homepage links to 220 pages on laurageller.com and 0 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Makeup for Mature Skin”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Makeup for Mature Skin – Laura Geller Beauty”.

  • Canonical URL set

    The canonical URL is https://www.laurageller.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.laurageller.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,987 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.laurageller.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.laurageller.com/collections/try-before-you-buy and https://www.laurageller.com/collections/best-sellers all use the title “Our Best Sellers – Laura Geller Beauty”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.laurageller.com/pages/tuscan-sun-sweepstakes and https://www.laurageller.com/collections/fragrance have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.laurageller.com/collections/try-before-you-buy and https://www.laurageller.com/collections/best-sellers use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.laurageller.com/collections/try-before-you-buy, whose canonical is https://www.laurageller.com/collections/best-sellers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.laurageller.com/collections/try-before-you-buy, https://www.laurageller.com/collections/best-sellers, https://www.laurageller.com/collections/holiday-gift-guide, https://www.laurageller.com/pages/tuscan-sun-sweepstakes, https://www.laurageller.com/collections/fragrance and https://www.laurageller.com/collections/limited-edition and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://www.laurageller.com/collections/try-before-you-buy, https://www.laurageller.com/collections/best-sellers, https://www.laurageller.com/collections/holiday-gift-guide, https://www.laurageller.com/pages/tuscan-sun-sweepstakes, https://www.laurageller.com/collections/fragrance and https://www.laurageller.com/collections/limited-edition and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.laurageller.com/collections/palettes took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 44 small tap targets

    44 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 635 words of copy

    The homepage carries about 635 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 26 calls to action

    The homepage has 26 calls to action, for example “Shop Best Sellers”, “Apply” and “Shop Now”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 77 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Google Ads, Google Analytics and Google Tag Manager and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 83 other companies contacted

    Loading the homepage contacts 83 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laurageller.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 50 issues on laurageller.com, including 27 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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