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laurageller.com website review
Visit site (opens in a new tab)Reviewed 4 November 202650 issues · 94 checks
This review found 50 issues worth fixing on laurageller.com, 16 of them high impact, across 94 checks. The most urgent: main-thread work: 36.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Laura Geller Beauty
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #101,057 of 107,323 reviewed websitesbeats 5%
- #58,957 of 60,644 online storesbeats 2%
- #54,085 of 55,328 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.1 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.1 s |
| Oct 31, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 342 ms |
| May 23, 2026 | 314 ms |
| May 30, 2026 | 290 ms |
| Jun 6, 2026 | 296 ms |
| Jun 13, 2026 | 350 ms |
| Jun 20, 2026 | 427 ms |
| Jun 27, 2026 | 519 ms |
| Jul 4, 2026 | 588 ms |
| Jul 11, 2026 | 610 ms |
| Jul 18, 2026 | 630 ms |
| Jul 25, 2026 | 638 ms |
| Aug 1, 2026 | 624 ms |
| Aug 8, 2026 | 623 ms |
| Aug 15, 2026 | 595 ms |
| Aug 22, 2026 | 573 ms |
| Aug 29, 2026 | 542 ms |
| Sep 5, 2026 | 501 ms |
| Sep 12, 2026 | 481 ms |
| Sep 19, 2026 | 463 ms |
| Sep 26, 2026 | 478 ms |
| Oct 3, 2026 | 505 ms |
| Oct 10, 2026 | 504 ms |
| Oct 17, 2026 | 511 ms |
| Oct 24, 2026 | 498 ms |
| Oct 31, 2026 | 473 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.2 s
8.3 s
12.5 s
16.7 s
20.8 s
25.0 s
29.1 s
33.3 s
Speed
Main-thread work: 36.7 s
A phone's processor spends 36.7 s on main-thread work while loading, 21.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
poweredbyhue.app adds 1.8 s
1.8 spoweredbyhue.app costs a phone 1.8 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10,284 HTML elements
The page has 10,284 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (poweredbyhue.app, quikly.com and minmaxify.com and others), adding 4.1 MB and 6.8 s of main-thread time.
Reduce unused JavaScript
750 ms · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 2.0 MB55 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.
quikly.com adds 955 ms
955 msquikly.com costs a phone 955 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 849 ms
849 msShopify costs a phone 849 ms of main-thread work and 958 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
minmaxify.com adds 898 ms
898 msminmaxify.com costs a phone 898 ms of main-thread work and 12 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 790 ms
790 msGoogle Tag Manager costs a phone 790 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
440 ms · 158 KiBAbout 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.
Render-blocking requests
550 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Improve image delivery
50 ms · 170 KiB16 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Legacy JavaScript
85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
45 KiB45 KiB could be saved by minifying JavaScript.
Minify CSS
21 KiB21 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 643 ms
643 msReal visitors wait 643 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 12.0 s
12.0 sYour largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HP Promo 11/1-11/9”.
Speed Index: 30.5 s
30.5 sVisually, the page fills in at 30.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 5.1 s
5.1 sScripts block taps and scrolling for 5.1 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 58.3 s
58.3 sThe page becomes fully interactive after 58.3 s. Good is under 3.8 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
Tap response (INP) got 48% slower for real visitors
+48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 342 ms to 473 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
1 checks passed
Cumulative Layout Shift: 0.1
0.1The layout barely moves while loading (CLS 0.1, good is under 0.1).
Images and page weight
Page weight: 13.4 MB in 801 requests
13.4 MBYour homepage downloads 13.4 MB in 801 requests on a phone: scripts 5.7 MB (280), media 3.0 MB (7) and images 2.2 MB (55). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
LG.com_Ultimate_Palette_Artisans_Archive_800x600_withCTA.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images below the first screen load straight away
3 images further down the page (117 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.8 g of CO₂ per visit
3.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.80 g of CO₂e: 456.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
66 links without text
66 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (236 characters)
Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
220 internal links, 0 external
The homepage links to 220 pages on laurageller.com and 0 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Makeup for Mature Skin”.
Title: 44 characters
Your title is a healthy 44 characters: “Makeup for Mature Skin – Laura Geller Beauty”.
Canonical URL set
The canonical URL is https://www.laurageller.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.laurageller.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,987 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.laurageller.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.laurageller.com/collections/try-before-you-buy and https://www.laurageller.com/collections/best-sellers all use the title “Our Best Sellers – Laura Geller Beauty”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.laurageller.com/pages/tuscan-sun-sweepstakes and https://www.laurageller.com/collections/fragrance have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.laurageller.com/collections/try-before-you-buy and https://www.laurageller.com/collections/best-sellers use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.laurageller.com/collections/try-before-you-buy, whose canonical is https://www.laurageller.com/collections/best-sellers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://www.laurageller.com/collections/try-before-you-buy, https://www.laurageller.com/collections/best-sellers, https://www.laurageller.com/collections/holiday-gift-guide, https://www.laurageller.com/pages/tuscan-sun-sweepstakes, https://www.laurageller.com/collections/fragrance and https://www.laurageller.com/collections/limited-edition and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 pages with very little text
https://www.laurageller.com/collections/try-before-you-buy, https://www.laurageller.com/collections/best-sellers, https://www.laurageller.com/collections/holiday-gift-guide, https://www.laurageller.com/pages/tuscan-sun-sweepstakes, https://www.laurageller.com/collections/fragrance and https://www.laurageller.com/collections/limited-edition and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.laurageller.com/collections/palettes took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
44 small tap targets
44 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 635 words of copy
The homepage carries about 635 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
26 calls to action
The homepage has 26 calls to action, for example “Shop Best Sellers”, “Apply” and “Shop Now”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 77 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Google Ads, Google Analytics and Google Tag Manager and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
83 other companies contacted
Loading the homepage contacts 83 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laurageller.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on laurageller.com, including 27 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.