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lauramercier.com website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 88 checks
This review found 39 issues worth fixing on lauramercier.com, 17 of them high impact, across 88 checks. The most urgent: onelink-edge.com adds 4.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #65,820 of 107,323 reviewed websitesbeats 34%
- #42,128 of 60,644 online storesbeats 26%
- #39,982 of 55,328 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 222 ms |
| May 23, 2026 | 230 ms |
| May 30, 2026 | 236 ms |
| Jun 6, 2026 | 238 ms |
| Jun 13, 2026 | 244 ms |
| Jun 20, 2026 | 246 ms |
| Jun 27, 2026 | 252 ms |
| Jul 4, 2026 | 261 ms |
| Jul 11, 2026 | 263 ms |
| Jul 18, 2026 | 270 ms |
| Jul 25, 2026 | 269 ms |
| Aug 1, 2026 | 277 ms |
| Aug 8, 2026 | 287 ms |
| Aug 15, 2026 | 286 ms |
| Aug 22, 2026 | 292 ms |
| Aug 29, 2026 | 283 ms |
| Sep 5, 2026 | 269 ms |
| Sep 12, 2026 | 255 ms |
| Sep 19, 2026 | 238 ms |
| Sep 26, 2026 | 223 ms |
| Oct 3, 2026 | 223 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 238 ms |
| Oct 31, 2026 | 246 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.2 s
4.3 s
6.5 s
8.7 s
10.9 s
13.0 s
15.2 s
17.4 s
Speed
onelink-edge.com adds 4.2 s
4.2 sonelink-edge.com costs a phone 4.2 s of main-thread work and 77 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 29.5 s
A phone's processor spends 29.5 s on main-thread work while loading, 18.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.1 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,281 HTML elements
The page has 4,281 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (onelink-edge.com, gotolstoy.com and rebuyengine.com and others), adding 3.8 MB and 7.4 s of main-thread time.
Use efficient cache lifetimes
650 ms · 1.3 MB59 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
gotolstoy.com adds 841 ms
841 msgotolstoy.com costs a phone 841 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 806 ms. During a long task the page ignores taps.
rebuyengine.com adds 551 ms
551 msrebuyengine.com costs a phone 551 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
customerfields.com adds 547 ms
547 mscustomerfields.com costs a phone 547 ms of main-thread work and 209 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 409 ms
409 msKlaviyo costs a phone 409 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 215 KiB8 images could be 215 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
200 ms · 81 KiBPolyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 96 KiBAbout 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (4.3 s).
Speed Index: 24.9 s
24.9 sVisually, the page fills in at 24.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 8.5 s
8.5 sScripts block taps and scrolling for 8.5 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 48.4 s
48.4 sThe page becomes fully interactive after 48.4 s. Good is under 3.8 s.
Real-user INP: 262 ms
262 msReal visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 997 ms
997 msReal visitors wait 997 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 222 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 38.3 MB in 676 requests
38.3 MBYour homepage downloads 38.3 MB in 676 requests on a phone: media 29.2 MB (5), scripts 4.3 MB (243) and other files 2.7 MB (313). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (5.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Resize_image_project_-_August_24_2026_at_15.07.29_92c213a1-1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (63 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 10.9 g of CO₂ per visit
10.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.86 g of CO₂e: 1303.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
58 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 6 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
117 internal links, 11 external
The homepage links to 117 pages on lauramercier.com and 11 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Laura Mercier official site: shop iconic foundations, tinted moisturizers, primers, lipsticks & skincare. Discover new …”.
One H1 headline
Your main headline reads: “Laura Mercier - US”.
Title: 53 characters
Your title is a healthy 53 characters: “Laura Mercier | Artistry Makeup, Skincare & Cosmetics”.
Canonical URL set
The canonical URL is https://www.lauramercier.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lauramercier.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.lauramercier.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,596 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.lauramercier.com/collections/best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
31 small tap targets
31 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 529 words of copy
The homepage carries about 529 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP MOST LOVED”.
22 calls to action
The homepage has 22 calls to action, for example “Shop Now”, “Apply” and “Shop”.
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and TikTok Pixel.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
35 cookies set on arrival
35Opening the homepage sets 35 cookies (measured from a US location before any click).
64 other companies contacted
Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lauramercier.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Onetrust Consent Management · Rebuy Personalization Engine · Hreflang Manager · Helium Customer Fields · Wyllo Formerly Nofraud · Okendo · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Tolstoy · Orbe Geolocation · Swish Wishlist King · provenpixel.com · gethumankind.com · lauramercier.com · nosto.com · global-e.com · 5gtb.com · botnot.io · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on lauramercier.com, including 22 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.