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lauramercier.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 88 checks

This review found 39 issues worth fixing on lauramercier.com, 17 of them high impact, across 88 checks. The most urgent: onelink-edge.com adds 4.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
303 ms212 msMay 16Oct 31246 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026222 ms
May 23, 2026230 ms
May 30, 2026236 ms
Jun 6, 2026238 ms
Jun 13, 2026244 ms
Jun 20, 2026246 ms
Jun 27, 2026252 ms
Jul 4, 2026261 ms
Jul 11, 2026263 ms
Jul 18, 2026270 ms
Jul 25, 2026269 ms
Aug 1, 2026277 ms
Aug 8, 2026287 ms
Aug 15, 2026286 ms
Aug 22, 2026292 ms
Aug 29, 2026283 ms
Sep 5, 2026269 ms
Sep 12, 2026255 ms
Sep 19, 2026238 ms
Sep 26, 2026223 ms
Oct 3, 2026223 ms
Oct 10, 2026228 ms
Oct 17, 2026229 ms
Oct 24, 2026238 ms
Oct 31, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lauramercier.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lauramercier.com at 2.2 s2.2 s
  2. lauramercier.com at 4.3 s4.3 s
  3. lauramercier.com at 6.5 s6.5 s
  4. lauramercier.com at 8.7 s8.7 s
  5. lauramercier.com at 10.9 s10.9 s
  6. lauramercier.com at 13.0 s13.0 s
  7. lauramercier.com at 15.2 s15.2 s
  8. lauramercier.com at 17.4 s17.4 s

Speed

13 to fix34
  • onelink-edge.com adds 4.2 s

    4.2 s

    onelink-edge.com costs a phone 4.2 s of main-thread work and 77 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 29.5 s

    A phone's processor spends 29.5 s on main-thread work while loading, 18.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    1.1 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,281 HTML elements

    The page has 4,281 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (onelink-edge.com, gotolstoy.com and rebuyengine.com and others), adding 3.8 MB and 7.4 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 1.3 MB

    59 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • gotolstoy.com adds 841 ms

    841 ms

    gotolstoy.com costs a phone 841 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 806 ms. During a long task the page ignores taps.

  • rebuyengine.com adds 551 ms

    551 ms

    rebuyengine.com costs a phone 551 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • customerfields.com adds 547 ms

    547 ms

    customerfields.com costs a phone 547 ms of main-thread work and 209 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 409 ms

    409 ms

    Klaviyo costs a phone 409 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 215 KiB

    8 images could be 215 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 81 KiB

    Polyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.5 s

    10.5 s

    Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (4.3 s).

  • Speed Index: 24.9 s

    24.9 s

    Visually, the page fills in at 24.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 8.5 s

    8.5 s

    Scripts block taps and scrolling for 8.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 48.4 s

    48.4 s

    The page becomes fully interactive after 48.4 s. Good is under 3.8 s.

  • Real-user INP: 262 ms

    262 ms

    Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 997 ms

    997 ms

    Real visitors wait 997 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 222 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

4 to fix45
  • Page weight: 38.3 MB in 676 requests

    38.3 MB

    Your homepage downloads 38.3 MB in 676 requests on a phone: media 29.2 MB (5), scripts 4.3 MB (243) and other files 2.7 MB (313). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (5.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Resize_image_project_-_August_24_2026_at_15.07.29_92c213a1-1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (63 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.9 g of CO₂ per visit

    10.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.86 g of CO₂e: 1303.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8492
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 58 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 6 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 117 internal links, 11 external

    The homepage links to 117 pages on lauramercier.com and 11 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Laura Mercier official site: shop iconic foundations, tinted moisturizers, primers, lipsticks & skincare. Discover new …”.

  • One H1 headline

    Your main headline reads: “Laura Mercier - US”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Laura Mercier | Artistry Makeup, Skincare & Cosmetics”.

  • Canonical URL set

    The canonical URL is https://www.lauramercier.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lauramercier.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.lauramercier.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,596 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.lauramercier.com/collections/best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 31 small tap targets

    31 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 529 words of copy

    The homepage carries about 529 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP MOST LOVED”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Shop Now”, “Apply” and “Shop”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lauramercier.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management · Rebuy Personalization Engine · Hreflang Manager · Helium Customer Fields · Wyllo Formerly Nofraud · Okendo · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Tolstoy · Orbe Geolocation · Swish Wishlist King · provenpixel.com · gethumankind.com · lauramercier.com · nosto.com · global-e.com · 5gtb.com · botnot.io · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on lauramercier.com, including 22 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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