laurie.se website review

A phone's processor spends 10.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 2.1 MB and 1.3 s of main-thread time.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Shopify costs a phone 429 ms of main-thread work and 949 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 406 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 321 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,629 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 142 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LoyaltyLion costs a phone 87 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 images could be 168 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Scripts block taps and scrolling for 473 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 193 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 520 requests on a phone: scripts 1.9 MB (267), images 1.0 MB (43) and other files 883 KiB (159). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

20 visible links have no text or label, so screen readers cannot say where they go.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 346 pages on laurie.se and 7 external pages.

https://www.laurie.se/collections/de-forsta-nyheterna, https://www.laurie.se/collections/dresses, https://www.laurie.se/collections/laurie-limited, https://www.laurie.se/collections/strik, https://www.laurie.se/collections/blusar and https://www.laurie.se/collections/skjorter and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.laurie.se/collections/de-forsta-nyheterna, https://www.laurie.se/collections/byxor and https://www.laurie.se/collections/denim have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'innerHTML')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 617 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.