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lavaart.no website review
Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 87 checks
This review found 36 issues worth fixing on lavaart.no, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #54,041 of 106,317 reviewed websitesbeats 44%
- #35,171 of 59,911 online storesbeats 36%
- #33,615 of 54,621 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 169 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 168 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 197 ms |
| Aug 29, 2026 | 198 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 175 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 185 ms |
| Oct 17, 2026 | 193 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.9 s · 568 KiBAbout 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Use efficient cache lifetimes
2.5 s · 426 KiB22 files are served with short cache lifetimes, so returning visitors download them again (426 KiB).
Render-blocking requests
1.1 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (cloudfront.net, alia-prod.com and Shopify and others), adding 1.5 MB and 669 ms of main-thread time.
Improve image delivery
350 ms · 472 KiB13 images could be 472 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Legacy JavaScript
450 ms · 58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
330 ms · 100 KiBAbout 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
cloudfront.net adds 208 ms
208 mscloudfront.net costs a phone 208 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,059 HTML elements
The page has 2,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 90 ms
90 msShopify costs a phone 90 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.4 s
19.4 sYour largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 174 ms
174 msReal visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 660 ms
660 msReal visitors wait 660 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 186 ms
186 msScripts block the page for only 186 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 300 requests
4.0 MBYour homepage downloads 4.0 MB in 300 requests on a phone: scripts 1.6 MB (91), images 1.4 MB (77) and other files 774 KiB (100). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA commands must have an accessible name (7 elements)
ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 141 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (90 characters)
Your title is 90 characters, so Google will cut it off around 60: “Lava Art Cosmetic – Nature's finest ingredients blended into cosmetic – Lava Art Cosmetics”.
73 internal links, 9 external
The homepage links to 73 pages on lavaart.no and 9 external pages.
6 checks passed
Meta description: 104 characters
Your meta description is 104 characters: “Compact cushion foundation designed to suit your skin type and formulated for smooth, flawless coverage.”.
Canonical URL set
The canonical URL is https://lavaart.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lavaart.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://lavaart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://lavaart.com/collections/all, https://lavaart.com/pages/about, https://lavaart.com/pages/faq and https://lavaart.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://lavaart.com/pages/color-match, https://lavaart.com/pages/about, https://lavaart.com/pages/faq, https://lavaart.com/no and https://lavaart.com/sv have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 18 words
The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “register” and “SHOP NOW”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 104 testimonial or review blocks and a star rating.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lavaart.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Blockify Fraud Filter · Simprosys Google Shopping Feed · Dc Order Limits Back In Stock · Triplewhale · Klaviyo Email Marketing Sms · Gempages Builder · Okendo · Easylocation · Region Restrictions · Dash Checkout · Applovin Shop Integration · Zipify Oneclickupsell · Ecomwize · cloudfront.net · wisernotify.com · cj.com · snapchat.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on lavaart.no, including 17 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.