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lavaart.no website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 87 checks

This review found 36 issues worth fixing on lavaart.no, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
211 ms142 msMay 16Oct 31188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026179 ms
May 23, 2026173 ms
May 30, 2026171 ms
Jun 6, 2026167 ms
Jun 13, 2026169 ms
Jun 20, 2026163 ms
Jun 27, 2026163 ms
Jul 4, 2026156 ms
Jul 11, 2026150 ms
Jul 18, 2026153 ms
Jul 25, 2026160 ms
Aug 1, 2026168 ms
Aug 8, 2026195 ms
Aug 15, 2026203 ms
Aug 22, 2026197 ms
Aug 29, 2026198 ms
Sep 5, 2026170 ms
Sep 12, 2026175 ms
Sep 19, 2026167 ms
Sep 26, 2026178 ms
Oct 3, 2026171 ms
Oct 10, 2026185 ms
Oct 17, 2026193 ms
Oct 24, 2026185 ms
Oct 31, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lavaart.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lavaart.no at 0.5 s0.5 s
  2. lavaart.no at 1.0 s1.0 s
  3. lavaart.no at 1.5 s1.5 s
  4. lavaart.no at 2.0 s2.0 s
  5. lavaart.no at 2.5 s2.5 s
  6. lavaart.no at 3.0 s3.0 s
  7. lavaart.no at 3.5 s3.5 s
  8. lavaart.no at 4.0 s4.0 s

Speed

12 to fix56
  • Reduce unused JavaScript

    2.9 s · 568 KiB

    About 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 426 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (426 KiB).

  • Render-blocking requests

    1.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, alia-prod.com and Shopify and others), adding 1.5 MB and 669 ms of main-thread time.

  • Improve image delivery

    350 ms · 472 KiB

    13 images could be 472 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Legacy JavaScript

    450 ms · 58 KiB

    Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    330 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • cloudfront.net adds 208 ms

    208 ms

    cloudfront.net costs a phone 208 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,059 HTML elements

    The page has 2,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 90 ms

    90 ms

    Shopify costs a phone 90 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

  • Minify JavaScript

    29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 174 ms

    174 ms

    Real visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 660 ms

    660 ms

    Real visitors wait 660 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 186 ms

    186 ms

    Scripts block the page for only 186 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.0 MB in 300 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 300 requests on a phone: scripts 1.6 MB (91), images 1.4 MB (77) and other files 774 KiB (100). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8490
  • ARIA commands must have an accessible name (7 elements)

    ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 141 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (90 characters)

    Your title is 90 characters, so Google will cut it off around 60: “Lava Art Cosmetic – Nature's finest ingredients blended into cosmetic – Lava Art Cosmetics”.

  • 73 internal links, 9 external

    The homepage links to 73 pages on lavaart.no and 9 external pages.

6 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Compact cushion foundation designed to suit your skin type and formulated for smooth, flawless coverage.”.

  • Canonical URL set

    The canonical URL is https://lavaart.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lavaart.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://lavaart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://lavaart.com/collections/all, https://lavaart.com/pages/about, https://lavaart.com/pages/faq and https://lavaart.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://lavaart.com/pages/color-match, https://lavaart.com/pages/about, https://lavaart.com/pages/faq, https://lavaart.com/no and https://lavaart.com/sv have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 18 words

    The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “register” and “SHOP NOW”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 104 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lavaart.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Blockify Fraud Filter · Simprosys Google Shopping Feed · Dc Order Limits Back In Stock · Triplewhale · Klaviyo Email Marketing Sms · Gempages Builder · Okendo · Easylocation · Region Restrictions · Dash Checkout · Applovin Shop Integration · Zipify Oneclickupsell · Ecomwize · cloudfront.net · wisernotify.com · cj.com · snapchat.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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