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lawnstarter.com website review

Visit site (opens in a new tab)Reviewed 5 November 202624 issues · 78 checks

This review found 24 issues worth fixing on lawnstarter.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
205 ms155 msMay 16Oct 31198 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026161 ms
May 23, 2026169 ms
May 30, 2026171 ms
Jun 6, 2026176 ms
Jun 13, 2026180 ms
Jun 20, 2026185 ms
Jun 27, 2026189 ms
Jul 4, 2026191 ms
Jul 11, 2026192 ms
Jul 18, 2026190 ms
Jul 25, 2026192 ms
Aug 1, 2026195 ms
Aug 8, 2026196 ms
Aug 15, 2026199 ms
Aug 22, 2026197 ms
Aug 29, 2026196 ms
Sep 5, 2026196 ms
Sep 12, 2026195 ms
Sep 19, 2026196 ms
Sep 26, 2026195 ms
Oct 3, 2026193 ms
Oct 10, 2026195 ms
Oct 17, 2026195 ms
Oct 24, 2026196 ms
Oct 31, 2026198 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lawnstarter.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lawnstarter.com at 0.4 s0.4 s
  2. lawnstarter.com at 0.8 s0.8 s
  3. lawnstarter.com at 1.1 s1.1 s
  4. lawnstarter.com at 1.5 s1.5 s
  5. lawnstarter.com at 1.9 s1.9 s
  6. lawnstarter.com at 2.3 s2.3 s
  7. lawnstarter.com at 2.6 s2.6 s
  8. lawnstarter.com at 3.0 s3.0 s

Speed

10 to fix53
  • Reduce unused JavaScript

    5.1 s · 746 KiB

    About 746 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 397 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (397 KiB).

  • Render-blocking requests

    3.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Facebook and others), adding 2.6 MB and 1.1 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 344 ms

    344 ms

    Google Tag Manager costs a phone 344 ms of main-thread work and 683 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    359 KiB

    8 images could be 359 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • website-files.com adds 63 ms

    63 ms

    website-files.com costs a phone 63 ms of main-thread work and 900 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 102 ms

    102 ms

    Google Maps costs a phone 102 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify JavaScript

    150 ms · 34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    140 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    100 ms · 13 KiB

    13 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 839 ms

    839 ms

    Real visitors wait 839 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 312 ms

    312 ms

    Scripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 115 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 115 requests on a phone: scripts 2.0 MB (52), images 617 KiB (25) and fonts 151 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (90 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9294
  • ARIA roles used must conform to valid values (2 elements)

    ARIA roles used must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 88 text elements with low contrast

    88 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 90 internal links, 11 external

    The homepage links to 90 pages on lawnstarter.com and 11 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Easily book lawn mowing online from top-rated, local lawn service pros. On-demand lawn mowing that's trusted by thousan…”.

  • One H1 headline

    Your main headline reads: “Affordable lawn care services at the click of a button”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Book Lawn Mowing Near You | Lawn Service from $19 | LawnStarter”.

  • Canonical URL set

    The canonical URL is https://www.lawnstarter.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lawnstarter.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.lawnstarter.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,226 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 1,034 words of copy

    The homepage carries about 1,034 words of visible text.

6 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Order Services” and “Contact Us”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks, 6 customer or partner logos, a star rating, 3 trust badges and “3,177,490+ reviews”.

  • Analytics in place

    Analytics detected: Google Analytics, Hotjar and Segment.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar and Segment (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lawnstarter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Bootstrap
Analytics
Google Analytics | Hotjar | Segment
Hosting
Cloudflare

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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