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leestafford.de website review

Visit site (opens in a new tab)Reviewed 6 November 202638 issues · 85 checks

This review found 38 issues worth fixing on leestafford.de, 17 of them high impact, across 85 checks. The most urgent: page weight: 16.7 MB in 387 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sMay 23Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20262.1 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
188 ms100 msMay 23Oct 31166 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026110 ms
May 30, 2026111 ms
Jun 6, 2026122 ms
Jun 13, 2026159 ms
Jun 20, 2026166 ms
Jun 27, 2026154 ms
Jul 4, 2026171 ms
Jul 11, 2026144 ms
Jul 18, 2026143 ms
Jul 25, 2026143 ms
Aug 1, 2026133 ms
Aug 8, 2026143 ms
Aug 15, 2026162 ms
Aug 22, 2026167 ms
Aug 29, 2026167 ms
Sep 5, 2026135 ms
Sep 12, 2026134 ms
Sep 19, 2026136 ms
Sep 26, 2026136 ms
Oct 3, 2026145 ms
Oct 10, 2026144 ms
Oct 17, 2026145 ms
Oct 24, 2026178 ms
Oct 31, 2026166 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leestafford.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leestafford.de at 0.5 s0.5 s
  2. leestafford.de at 0.9 s0.9 s
  3. leestafford.de at 1.4 s1.4 s
  4. leestafford.de at 1.8 s1.8 s
  5. leestafford.de at 2.3 s2.3 s
  6. leestafford.de at 2.7 s2.7 s
  7. leestafford.de at 3.2 s3.2 s
  8. leestafford.de at 3.7 s3.7 s

Speed

10 to fix49
  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,195 HTML elements

    The page has 3,195 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 4.9 MB

    69 images could be 4.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, consentmanager.net and Accessibe Accessibility Overlay and others), adding 1.7 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    669 KiB

    About 669 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 532 ms

    532 ms

    Google Tag Manager costs a phone 532 ms of main-thread work and 773 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • consentmanager.net adds 308 ms

    308 ms

    consentmanager.net costs a phone 308 ms of main-thread work and 136 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    317 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (317 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 25.6 s

    25.6 s

    Your largest element takes 25.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 31.3 s

    31.3 s

    The page becomes fully interactive after 31.3 s. Good is under 3.8 s.

  • Total Blocking Time: 748 ms

    748 ms

    Scripts block taps and scrolling for 748 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 56% slower for real visitors

    +56%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 87 images without width and height

    87 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 152 ms

    152 ms

    Real visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 407 ms

    407 ms

    Real visitors wait 407 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 16.7 MB in 387 requests

    16.7 MB

    Your homepage downloads 16.7 MB in 387 requests on a phone: images 14.1 MB (201), scripts 1.8 MB (86) and other files 633 KiB (73). Under 2 MB keeps phones on slow connections fast.

  • 32 images far larger than shown

    2.7 MB

    32 images are downloaded at several times the size a phone draws them, for example LeeStafford-MoistureBurst_Treatment_Lifestyle-Shopify-1.jpg at 1,500 px wide, shown at 269 px. Resized copies would save about 2.7 MB.

  • About 4.7 g of CO₂ per visit

    4.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.74 g of CO₂e: 568.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7488
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Orphan list items

    Some list items are not inside a list.

  • 163 images without alt text

    163 images have no alt text, which hurts accessibility and image search.

  • 145 links without text

    145 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7772
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (84 characters)

    Your title is 84 characters, so Google will cut it off around 60: “Lee Stafford | Offizieller Online-Shop von Lee Stafford Haarpflege – Lee Stafford DE”.

  • Canonical points to another host

    Your canonical URL points to leestafford.com, not leestafford.de, so Google may credit that host instead.

  • 29 links crawlers can't follow

    29 links have no real href, so search engines can't follow them.

  • Meta description is long (219 characters)

    Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 356 internal links, 14 external

    The homepage links to 356 pages on leestafford.de and 14 external pages.

4 checks passed
  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.leestafford.de/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,447 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.leestafford.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 14 small tap targets

    14 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 918 words of copy

    The homepage carries about 918 words of visible text.

3 checks passed
  • 36 short forms

    36 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 55 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leestafford.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · octaneai.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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