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leniswims.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 83 checks
This review found 36 issues worth fixing on leniswims.com, 9 of them high impact, across 83 checks. The most urgent: page weight: 6.7 MB in 406 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,215 of 102,520 reviewed websitesbeats 86%
- #6,168 of 56,980 online storesbeats 85%
- #5,980 of 51,839 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 103 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 117 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 140 ms |
| Oct 24, 2026 | 140 ms |
| Oct 31, 2026 | 141 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
2.2 MB33 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and rebuyengine.com and others), adding 2.8 MB and 819 ms of main-thread time.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 781 KiBAbout 781 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
800 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
282 KiB19 files are served with short cache lifetimes, so returning visitors download them again (282 KiB).
2,725 HTML elements
The page has 2,725 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 209 ms
209 msGoogle Tag Manager costs a phone 209 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 185 ms
185 msKlaviyo costs a phone 185 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 145 ms
145 msrebuyengine.com costs a phone 145 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 87 ms
87 msShopify costs a phone 87 ms of main-thread work and 755 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 76 ms
76 msLoyaltyLion costs a phone 76 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.
Reduce unused CSS
69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.5 s
22.5 sThe page becomes fully interactive after 22.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 52% slower for real visitors
+52%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 217 ms
217 msScripts block taps and scrolling for 217 ms in total while the page loads. Good is under 200 ms.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 705 ms
705 msReal visitors wait 705 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.7 MB in 406 requests
6.7 MBYour homepage downloads 6.7 MB in 406 requests on a phone: images 3.7 MB (111), scripts 1.9 MB (141) and other files 842 KiB (115). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
0b60a778-afa7-4022-9ea2-2414d7e9f392.png weighs 1.6 MB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
784 KiB2 images are downloaded at several times the size a phone draws them, for example 0b60a778-afa7-4022-9ea2-2414d7e9f392.png at 1,280 px wide, shown at 332 px. Resized copies would save about 784 KiB.
1 image in older formats
1 image (1.6 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.91 g of CO₂e: 229.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
10 buttons without a name
10 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (300 characters)
Your meta description is 300 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
105 internal links, 6 external
The homepage links to 105 pages on leniswims.com and 6 external pages.
5 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “Leni Swims - Australian Swimwear - Reversible Styles”.
Canonical URL set
The canonical URL is https://leniswims.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://leniswims.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,179 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://leniswims.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://leniswims.com/policies/shipping-policy, https://leniswims.com/collections/best-sellers, https://leniswims.com/collections/reversible, https://leniswims.com/collections/summer-sale, https://leniswims.com/collections/resort-wear and https://leniswims.com/collections/coming-soon and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://leniswims.com/collections/shop-all, https://leniswims.com/collections/reversible, https://leniswims.com/collections/summer-sale, https://leniswims.com/collections/coming-soon and https://leniswims.com/collections/balconette have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cdnjs.cloudflare.com/ajax/libs/flag-icon-css/4.1.4/flags/4x3/us.svg.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
2 checks passed
Tap targets are thumb-sized
40 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 319 words of copy
The homepage carries about 319 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS” and “SUBSCRIBE”.
16 calls to action
The homepage has 16 calls to action, for example “SHOP”, “Shop all” and “Shop All Tops”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leniswims.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Loyalty Rewards And Referrals · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Judge Me Reviews · Tolstoy · Ab Google Analytics · Selecty · Gdpr Backpack · trustpilot.com · rebuyengine.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Melbourne
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on leniswims.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.