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leprunier.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 84 checks

This review found 31 issues worth fixing on leprunier.com, 6 of them high impact, across 84 checks. The most urgent: page weight: 4.7 MB in 305 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
165 ms138 msMay 23Nov 7151 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026155 ms
Jun 6, 2026154 ms
Jun 13, 2026154 ms
Jun 20, 2026146 ms
Jun 27, 2026143 ms
Jul 4, 2026147 ms
Jul 11, 2026145 ms
Jul 18, 2026143 ms
Jul 25, 2026146 ms
Aug 1, 2026141 ms
Aug 8, 2026146 ms
Aug 15, 2026152 ms
Aug 22, 2026153 ms
Aug 29, 2026162 ms
Sep 5, 2026162 ms
Sep 12, 2026161 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026155 ms
Oct 10, 2026156 ms
Oct 17, 2026161 ms
Oct 24, 2026156 ms
Oct 31, 2026154 ms
Nov 7, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leprunier.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leprunier.com at 0.7 s0.7 s
  2. leprunier.com at 1.5 s1.5 s
  3. leprunier.com at 2.2 s2.2 s
  4. leprunier.com at 3.0 s3.0 s
  5. leprunier.com at 3.7 s3.7 s
  6. leprunier.com at 4.5 s4.5 s
  7. leprunier.com at 5.2 s5.2 s
  8. leprunier.com at 5.9 s5.9 s

Speed

12 to fix61
  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, ZenDesk and Accessibe Accessibility Overlay and others), adding 2.7 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 1.5 MB

    27 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Reduce unused JavaScript

    1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • route.com adds 555 ms

    555 ms

    route.com costs a phone 555 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    496 KiB

    496 KiB JavaScript is shipped twice across bundles.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 357 ms. During a long task the page ignores taps.

  • ZenDesk adds 192 ms

    192 ms

    ZenDesk costs a phone 192 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,728 HTML elements

    The page has 1,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 124 ms

    124 ms

    Klaviyo costs a phone 124 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 655 ms

    655 ms

    Scripts block taps and scrolling for 655 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 557 ms

    557 ms

    Real visitors wait 557 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.041

    0.041

    The layout barely moves while loading (CLS 0.041, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 305 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 305 requests on a phone: scripts 3.1 MB (129), other files 868 KiB (123) and images 418 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (27 characters)

    Your title is only 27 characters: “Le Prunier® Plum Beauty Oil”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (257 characters)

    Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 55 internal links, 7 external

    The homepage links to 55 pages on leprunier.com and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://leprunier.com/.

  • Structured data in place

    Structured data found: Organization and Website.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://leprunier.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,229 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://leprunier.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 1 page without a meta description

    https://leprunier.com/blogs/press has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://leprunier.com/products/the-plum-beauty-oil-duo, https://leprunier.com/products/plum-beauty-oil and https://leprunier.com/products/plum-beauty-oil-reserve use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://leprunier.com/pages/heritage has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://leprunier.com/products/plum-beauty-oil took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Unauthorized”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 436 words of copy

    The homepage carries about 436 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE SET”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “SHOP”, “Shop The Set” and “SHOP ALL”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leprunier.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · Okendo · Flair · Triplewhale · Microsoft Clarity · Klaviyo Email Marketing Sms · Instafeed · Eg Auto Add To Cart · Unveild Le Prunier · Route Protection Tracking · Upcart · afterpay.com · shareasale.com · attn.tv · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Santa Monica

Upkeep, stack, hiring and company data from programmable.info

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