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lepuree.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 77 checks

This review found 35 issues worth fixing on lepuree.com, 7 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of lepuree.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lepuree.com at 0.8 s0.8 s
  2. lepuree.com at 1.6 s1.6 s
  3. lepuree.com at 2.4 s2.4 s
  4. lepuree.com at 3.2 s3.2 s
  5. lepuree.com at 4.0 s4.0 s
  6. lepuree.com at 4.8 s4.8 s
  7. lepuree.com at 5.6 s5.6 s
  8. lepuree.com at 6.4 s6.4 s

Speed

7 to fix67
  • Improve image delivery

    1.1 s · 550 KiB

    15 images could be 550 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.0 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 94 KiB

    About 94 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 67 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

  • 1,978 HTML elements

    The page has 1,978 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 95 ms

    95 ms

    Shopify costs a phone 95 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and subi.co and others), adding 571 KiB and 192 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 561 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.6 MB in 307 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 307 requests on a phone: images 902 KiB (29), other files 846 KiB (122) and scripts 653 KiB (117). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    200 KiB

    1 image is downloaded at several times the size a phone draws it, for example footer-promo_cb20276c-43d6-4d40-bfc6-e633f57affac.webp at 2,688 px wide, shown at 350 px. Resized copies would save about 200 KiB.

  • 1 image in older formats

    1 image (236 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (236 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8992
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is short (11 characters)

    Your title is only 11 characters: “Le Puree US”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (41 characters)

    Your meta description is only 41 characters: “Organic Baby and Toddler Food. Delivered.”. 70 to 160 characters is enough to sell the click.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 34 internal links, 7 external

    The homepage links to 34 pages on lepuree.com and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://lepuree.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lepuree.com/sitemap.xml.

AI search readiness

2 to fix75
  • Some text only appears after JavaScript runs

    32%

    The HTML your server sends has 1,213 of the 3,757 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://lepuree.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 3 pages point its canonical at the homepage

    https://lepuree.com/products/tiny-hearts-x-le-puree-bundle, https://lepuree.com/products/new-starter-bundle-25-meals and https://lepuree.com/products/meat-bundle declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 13 pages share a title

    /, https://lepuree.com/pages/collection-list, https://lepuree.com/pages/shop-now, https://lepuree.com/products/gift-us, https://lepuree.com/pages/why-lp and https://lepuree.com/pages/faqs and 7 others all use the title “Le Puree US”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    https://lepuree.com/pages/collection-list, https://lepuree.com/pages/shop-now, https://lepuree.com/products/gift-us, https://lepuree.com/pages/why-lp, https://lepuree.com/pages/faqs and https://lepuree.com/blogs/news and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://lepuree.com/products/tiny-hearts-x-le-puree-bundle, https://lepuree.com/products/new-starter-bundle-25-meals and https://lepuree.com/products/meat-bundle use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    https://lepuree.com/pages/collection-list, https://lepuree.com/pages/shop-now, https://lepuree.com/pages/why-lp, https://lepuree.com/pages/faqs, https://lepuree.com/blogs/news and https://lepuree.com/collections/purees and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://lepuree.com/products/tiny-hearts-x-le-puree-bundle, https://lepuree.com/products/new-starter-bundle-25-meals and https://lepuree.com/products/meat-bundle took over 3 s to send their HTML from our server.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    12 pages of 13 loaded without an error (the rest turned automated requests away).

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://lepuree.com/cdn/shop/t/22/assets/checkout-gift-with-purchase.css?v=1413' because i…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 3,757 words of copy

    The homepage carries about 3,757 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Shop All” and “Let's Get Started Bundle!”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lepuree.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · klaviyo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on lepuree.com, including 12 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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