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leveldata.com website review

Visit site (opens in a new tab)Reviewed 21 October 202639 issues · 83 checks

This review found 39 issues worth fixing on leveldata.com, 17 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.3 sAug 8Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
Aug 8, 20263.2 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
359 ms105 msAug 15Oct 17330 ms
Show as table
DateReal-visitor tap response (INP)
Aug 15, 2026134 ms
Aug 22, 2026154 ms
Aug 29, 2026278 ms
Sep 5, 2026261 ms
Sep 12, 2026271 ms
Sep 19, 2026263 ms
Sep 26, 2026154 ms
Oct 3, 2026160 ms
Oct 10, 2026198 ms
Oct 17, 2026330 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leveldata.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leveldata.com at 0.4 s0.4 s
  2. leveldata.com at 0.8 s0.8 s
  3. leveldata.com at 1.1 s1.1 s
  4. leveldata.com at 1.5 s1.5 s
  5. leveldata.com at 1.9 s1.9 s
  6. leveldata.com at 2.3 s2.3 s
  7. leveldata.com at 2.6 s2.6 s
  8. leveldata.com at 3.0 s3.0 s

Speed

11 to fix46
  • Reduce unused JavaScript

    2.8 s · 621 KiB

    About 621 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Render-blocking requests

    2.5 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.8 s · 230 KiB

    About 230 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 387 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (387 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Hubspot and others), adding 1.3 MB and 1.0 s of main-thread time.

  • Improve image delivery

    600 KiB

    7 images could be 600 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 304 ms

    304 ms

    Google Tag Manager costs a phone 304 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,883 HTML elements

    The page has 1,883 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.5 s

    4.5 s

    Real visitors see the first content after 4.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 9.7 s

    9.7 s

    The first text or image appears after 9.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 26.7 s

    26.7 s

    Your largest element takes 26.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Connect the data behind your programs, people, and investme…”.

  • Time to Interactive: 27.3 s

    27.3 s

    The page becomes fully interactive after 27.3 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 493 ms

    493 ms

    Real visitors wait 493 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 83% slower for real visitors

    +83%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 330 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 409 ms

    409 ms

    Scripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 5.3 MB in 156 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 156 requests on a phone: images 3.1 MB (38), scripts 1.6 MB (55) and stylesheets 298 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Stock-1--1024x683.png weighs 520 KiB. On a phone connection a single image that size takes seconds.

  • 1 image below the first screen load straight away

    1 image further down the page (520 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    19 KiB

    1 image is downloaded at several times the size a phone draws it, for example Stock-1--1024x683.png at 1,024 px wide, shown at 335 px. Resized copies would save about 19 KiB.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9195
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 108 internal links, 5 external

    The homepage links to 108 pages on leveldata.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Power the Decisions That Drive Impact at Scale”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “School Performance Tracking Software: Guide Strategic Decisions”.

  • Canonical URL set

    The canonical URL is https://www.leveldata.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.leveldata.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.leveldata.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,507 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.leveldata.com/educational-roi, whose canonical is https://www.leveldata.com/k-12-roi-analytics. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 3 small tap targets

    3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 828 words of copy

    The homepage carries about 828 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Demo”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Start the Tour →”, “Contact Us” and “Request a Demo”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks and “7 M+ students”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Hotjar and HubSpot.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leveldata.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 39 issues on leveldata.com, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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