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levi.com.my website review

Visit site (opens in a new tab)Reviewed 7 November 202649 issues · 86 checks

This review found 49 issues worth fixing on levi.com.my, 21 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s1.8 sMay 16Oct 314.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.2 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.6 s
Sep 12, 20262.8 s
Sep 19, 20263.1 s
Sep 26, 20263.3 s
Oct 3, 20263.5 s
Oct 10, 20263.7 s
Oct 17, 20263.9 s
Oct 24, 20264.1 s
Oct 31, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
410 ms248 msMay 16Oct 31391 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026292 ms
May 23, 2026278 ms
May 30, 2026267 ms
Jun 6, 2026272 ms
Jun 13, 2026273 ms
Jun 20, 2026277 ms
Jun 27, 2026283 ms
Jul 4, 2026287 ms
Jul 11, 2026288 ms
Jul 18, 2026289 ms
Jul 25, 2026295 ms
Aug 1, 2026305 ms
Aug 8, 2026309 ms
Aug 15, 2026314 ms
Aug 22, 2026318 ms
Aug 29, 2026312 ms
Sep 5, 2026319 ms
Sep 12, 2026321 ms
Sep 19, 2026326 ms
Sep 26, 2026332 ms
Oct 3, 2026338 ms
Oct 10, 2026353 ms
Oct 17, 2026368 ms
Oct 24, 2026382 ms
Oct 31, 2026391 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of levi.com.my (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. levi.com.my at 0.9 s0.9 s
  2. levi.com.my at 1.9 s1.9 s
  3. levi.com.my at 2.8 s2.8 s
  4. levi.com.my at 3.7 s3.7 s
  5. levi.com.my at 4.6 s4.6 s
  6. levi.com.my at 5.6 s5.6 s
  7. levi.com.my at 6.5 s6.5 s
  8. levi.com.my at 7.4 s7.4 s

Speed

15 to fix27
  • Reduce unused JavaScript

    3.5 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Improve image delivery

    1.1 s · 1.0 MB

    28 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 278 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).

  • Google CDN adds 1.1 s

    1.1 s

    Google CDN costs a phone 1.1 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Shopify and others), adding 6.1 MB and 3.4 s of main-thread time.

  • Google Tag Manager adds 927 ms

    927 ms

    Google Tag Manager costs a phone 927 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    500 ms · 86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Shopify adds 464 ms

    464 ms

    Shopify costs a phone 464 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pxlecdn.com adds 403 ms

    403 ms

    pxlecdn.com costs a phone 403 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 398 ms. During a long task the page ignores taps.

  • 2,714 HTML elements

    The page has 2,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 68 KiB

    68 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.3 s

    8.3 s

    The first text or image appears after 8.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.1 s

    17.1 s

    Visually, the page fills in at 17.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 52.2 s

    52.2 s

    The page becomes fully interactive after 52.2 s. Good is under 3.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 279 ms

    279 ms

    Real visitors wait 279 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 292 ms to 391 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 11.1 MB in 436 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 436 requests on a phone: scripts 5.1 MB (140), other files 2.2 MB (153) and images 2.2 MB (67). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    MB_GDA_D1__Now_Trending_Refresh_3e45cab6-a1da-49fa-b317-db01 weighs 504 KiB. On a phone connection a single image that size takes seconds.

  • 8 images in older formats

    8 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.1 g of CO₂ per visit

    3.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.15 g of CO₂e: 377.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7188
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • Hidden but focusable

    21 elements hidden from screen readers can still receive keyboard focus.

  • Orphan list items

    Some list items are not inside a list.

  • Positive tabindex

    3 elements have a tabindex above 0, which scrambles the keyboard order.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 form fields without a label

    25 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7793
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 385 internal links, 5 external

    The homepage links to 385 pages on levi.com.my and 5 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Visit the official Levi's® Malaysia Online Clothing Store. Find denim jeans, jackets & apparel for men and women. Join …”.

  • One H1 headline

    Your main headline reads: “Shop Original Jeans, Denim Jackets & Apparel Online”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Levi’s® Official Online Clothing Store Malaysia”.

  • Canonical URL set

    The canonical URL is https://levi.com.my/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://levi.com.my/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://levi.com.my/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,530 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

4 to fixGoogle 5483
  • 20 small tap targets

    20 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 9-field form

    Your longest form asks for 9 fields (5 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 550 words of copy

    The homepage carries about 550 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up” and “Shop Men”.

  • 70 calls to action

    The homepage has 70 calls to action, for example “Shop Men”, “Shop Women” and “Sign up”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at levi.com.my, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Bazaarvoice Reviews Photos · Advanced Wishlist · Eg Auto Add To Cart · My Wishlist Share Remind · Levis Constructor App · Product Compare · Levis Theme Auth Extension · Levis Theme Myaccount Ext · cart-bot.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on levi.com.my, including 26 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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