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levi.com.sg website review
Visit site (opens in a new tab)Reviewed 9 November 202651 issues · 93 checks
This review found 51 issues worth fixing on levi.com.sg, 18 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #85,740 of 97,314 reviewed websitesbeats 10%
- #49,340 of 52,923 online storesbeats 5%
- #45,280 of 47,974 Shopify storesbeats 5%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
| Nov 7, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 177 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 188 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 194 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 193 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 202 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 199 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 208 ms |
| Nov 7, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.2 s · 2.5 MBAbout 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,582 HTML elements
The page has 3,582 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Shopify and others), adding 6.0 MB and 2.9 s of main-thread time.
Improve image delivery
850 ms · 479 KiB12 images could be 479 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Google CDN adds 894 ms
894 msGoogle CDN costs a phone 894 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
600 ms · 270 KiB25 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).
Google Tag Manager adds 739 ms
739 msGoogle Tag Manager costs a phone 739 ms of main-thread work and 690 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Shopify adds 442 ms
442 msShopify costs a phone 442 ms of main-thread work and 986 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
pxlecdn.com adds 332 ms
332 mspxlecdn.com costs a phone 332 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 68 KiB68 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 8.0 s
8.0 sThe first text or image appears after 8.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.7 s
19.7 sYour largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 17.8 s
17.8 sVisually, the page fills in at 17.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 48.1 s
48.1 sThe page becomes fully interactive after 48.1 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 217 ms
217 msReal visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 177 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.7 MB in 424 requests
10.7 MBYour homepage downloads 10.7 MB in 424 requests on a phone: scripts 5.0 MB (133), other files 2.0 MB (137) and images 2.0 MB (76). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
MB_GDA_D1__Now_Trending_Refresh.webp weighs 504 KiB. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
3.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.03 g of CO₂e: 363.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (4 elements)
Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.
Hidden but focusable
41 elements hidden from screen readers can still receive keyboard focus.
Orphan list items
Some list items are not inside a list.
Positive tabindex
3 elements have a tabindex above 0, which scrambles the keyboard order.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
25 form fields without a label
25 form fields have no label, so screen readers announce an empty box and autofill guesses.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
435 internal links, 6 external
The homepage links to 435 pages on levi.com.sg and 6 external pages.
7 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Visit the official Levi's® Singapore Online Clothing Store. Find denim jeans, jackets & accessories for men and women. …”.
One H1 headline
Your main headline reads: “Shop Jeans & Denim Clothing for Men & Women”.
Title: 48 characters
Your title is a healthy 48 characters: “Levi's® Singapore Official Online Clothing Store”.
Canonical URL set
The canonical URL is https://levi.com.sg/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://levi.com.sg/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,757 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://levi.com.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://levi.com.sg/pages/late-summer, whose canonical is https://levi.com.sg/pages/lookbook. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://levi.com.sg/pages/late-summer has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 11 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 9-field form
Your longest form asks for 9 fields (5 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 766 words of copy
The homepage carries about 766 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Men” and “Shop Women”.
63 calls to action
The homepage has 63 calls to action, for example “Shop Men”, “Shop Women” and “Log in / Sign up”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at levi.com.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Bazaarvoice Reviews Photos · Cartbot · Advanced Wishlist · Eg Auto Add To Cart · My Wishlist Share Remind · Levis Constructor App · Levis Theme Auth Extension · Levis Theme Myaccount Ext
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on levi.com.sg, including 26 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.