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liftyourtable.com website review
Visit site (opens in a new tab)Reviewed 6 November 202644 issues · 81 checks
This review found 44 issues worth fixing on liftyourtable.com, 19 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.1 s
5.5 s
6.9 s
8.3 s
9.7 s
11.0 s
Speed
Improve image delivery
10.0 s · 4.1 MB14 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.0 s faster on a phone.
Reduce unused JavaScript
2.1 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
hcaptcha.com adds 2.1 s
2.1 shcaptcha.com costs a phone 2.1 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 1.1 s
1.1 sShopify costs a phone 1.1 s of main-thread work and 6.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.1 s · 506 KiB32 files are served with short cache lifetimes, so returning visitors download them again (506 KiB).
Main-thread work: 11.1 s
A phone's processor spends 11.1 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Shopify and PayPal and others), adding 9.3 MB and 3.9 s of main-thread time.
PayPal adds 544 ms
544 msPayPal costs a phone 544 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 384 ms. During a long task the page ignores taps.
2,757 HTML elements
The page has 2,757 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 41.3 s
41.3 sYour largest element takes 41.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 20.9 s
20.9 sVisually, the page fills in at 20.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 56.2 s
56.2 sThe page becomes fully interactive after 56.2 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.047
0.047The layout barely moves while loading (CLS 0.047, good is under 0.1).
Images and page weight
3 images over 500 KB
3 images weigh 18.8 MB together. On a phone connection a single image that size takes seconds.
Page weight: 13.3 MB in 550 requests
13.3 MBYour homepage downloads 13.3 MB in 550 requests on a phone: images 7.5 MB (60), scripts 3.1 MB (272) and HTML 1.4 MB (14). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (18.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (6.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
69 KiB1 image is downloaded at several times the size a phone draws it, for example Lift_Your_Table_Footer_Logos_-_Lift_Your_Table_folding_table at 3,311 px wide, shown at 390 px. Resized copies would save about 69 KiB.
About 3.8 g of CO₂ per visit
3.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.78 g of CO₂e: 453.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
64 text elements with low contrast
64 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (93 characters)
Your title is 93 characters, so Google will cut it off around 60: “The Original Folding Table Riser – Lift Your Table® folding table risers & Custom Tablecl…”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Since 2011!”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
148 internal links, 17 external
The homepage links to 148 pages on liftyourtable.com and 17 external pages.
6 checks passed
Meta description: 73 characters
Your meta description is 73 characters: “Easily and safely raise folding tables to multiple heights without tools!”.
Canonical URL set
The canonical URL is https://liftyourtable.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://liftyourtable.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
55%The HTML your server sends has 1,121 of the 2,024 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://liftyourtable.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://liftyourtable.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://liftyourtable.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://liftyourtable.com/collections/all, https://liftyourtable.com/customer_authentication/redirect, https://liftyourtable.com/policies/shipping-policy, https://liftyourtable.com/collections/folding-table-risers, https://liftyourtable.com/collections/commercial-packs and https://liftyourtable.com/collections/custom-longer-length-tablecloths and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://liftyourtable.com/collections/nuchair%C2%AE, whose canonical is https://liftyourtable.com/collections/nuchair%c2%ae. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://liftyourtable.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
2 broken images
2 images failed to load on a phone, for example https://liftyourtable.com/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
19 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,024 words of copy
The homepage carries about 2,024 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Shop Our Products”.
16 calls to action
The homepage has 16 calls to action, for example “Shop”, “Contact” and “Shop Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and a star rating.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liftyourtable.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Vo Product Options · Judge Me Reviews · Inbox · Ymq Product Options · Forms · Ymq Cart Drawer Cart Upsell · Mailchimp · widgetic.com · chimpstatic.com · Hulk Product Options
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on liftyourtable.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.