lightestry.ca website review

About 368 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).

The page has 4,499 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

8 third-party services load with your homepage (Lucky Orange, Akamai and Yotpo and others), adding 1,022 KiB and 958 ms of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

Lucky Orange costs a phone 498 ms of main-thread work and 107 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 3.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 305 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 103 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 369 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 399 requests on a phone: scripts 1.2 MB (163), other files 1.1 MB (196) and images 415 KiB (20). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (64 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 23 characters: “Lightestry – lightestry”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 69 pages on lightestry.ca and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://lightestry.myshopify.com/collections/all, https://lightestry.myshopify.com/apps/tracktor, https://lightestry.myshopify.com/collections/inspired-by-nature, https://lightestry.myshopify.com/collections/industrial, https://lightestry.myshopify.com/collections/bohemian and https://lightestry.myshopify.com/collections/minimalist and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://lightestry.myshopify.com/apps/tracktor, whose canonical is https://lightestry.myshopify.com/apps/tracktor/track. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://lightestry.myshopify.com/collections/all, https://lightestry.myshopify.com/apps/tracktor, https://lightestry.myshopify.com/collections/inspired-by-nature, https://lightestry.myshopify.com/collections/industrial, https://lightestry.myshopify.com/collections/bohemian and https://lightestry.myshopify.com/collections/minimalist and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 206 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.