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lightmybricks.ca website review

Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 79 checks

This review found 22 issues worth fixing on lightmybricks.ca, 5 of them high impact, across 79 checks. The most urgent: elements must only use permitted ARIA attributes (13 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

93A

Closest competitors among Shopify stores

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One score from every part of this review. How it works

lightmybricks.ca (opens in a new tab)
Full-page screenshot of lightmybricks.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lightmybricks.ca at 0.4 s0.4 s
  2. lightmybricks.ca at 0.8 s0.8 s
  3. lightmybricks.ca at 1.1 s1.1 s
  4. lightmybricks.ca at 1.5 s1.5 s
  5. lightmybricks.ca at 1.9 s1.9 s
  6. lightmybricks.ca at 2.3 s2.3 s
  7. lightmybricks.ca at 2.6 s2.6 s
  8. lightmybricks.ca at 3.0 s3.0 s

Speed

2 to fix100

  • 2,920 HTML elements

    The page has 2,920 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    256 KiB

    11 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Reviews.io and IcoMoon and others), adding 354 KiB and 1 ms of main-thread time.

  • Use efficient cache lifetimes

    28 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed

  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 55 ms of it running JavaScript. That is comfortably low.

  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

100
12 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 615 ms

    615 ms

    Real visitors wait 615 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold.

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.2 s

    1.2 s

    The page is fully interactive after 1.2 s.

Images and page weight

100

  • 4 images in older formats

    4 images (194 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Page weight: 1.5 MB in 119 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 119 requests on a phone: images 779 KiB (32), scripts 412 KiB (39) and fonts 130 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8488

  • Elements must only use permitted ARIA attributes (13 elements)

    Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (15 elements)

    Headings should not be empty: 15 elements on the page fail this check, rated minor by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed

  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282

  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Award Winning LEGO® Lights & Lighting Kits | Light My Bricks Canada – CA”.

  • Meta description is long (282 characters)

    Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No robots.txt

    There is no robots.txt at lightmybricks.ca/robots.txt, the first file search crawlers ask for.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 223 internal links, 21 external

    The homepage links to 223 pages on lightmybricks.ca and 21 external pages.

5 checks passed

  • One H1 headline

    Your main headline reads: “Your LEGO® build deserves to be seen”.

  • Canonical URL set

    The canonical URL is https://lightmybricks.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://lightmybricks.ca/sitemap.xml.

AI search readiness

100
2 checks passed

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,582 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68

  • 1 page without a title

    https://lightmybricks.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://lightmybricks.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 13 pages without a meta description

    https://lightmybricks.ca/collections/all, https://lightmybricks.ca/customer_authentication/redirect, https://lightmybricks.ca/collections/newest-products, https://lightmybricks.ca/pages/faqs, https://lightmybricks.ca/collections/lmb-2-0-light-kit and https://lightmybricks.ca/collections/new-releases and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://lightmybricks.ca/collections/all, https://lightmybricks.ca/customer_authentication/redirect, https://lightmybricks.ca/collections/newest-products, https://lightmybricks.ca/pages/faqs, https://lightmybricks.ca/collections/lmb-2-0-light-kit and https://lightmybricks.ca/collections/new-releases and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d19ayerf5ehaab.cloudfront.net/css/product-widget/style.css' from origin 'https://l…”.

2 checks passed

  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,592 words of copy

    The homepage carries about 1,592 words of visible text.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop New Releases” and “Shop Light Kits”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop New Releases”, “Shop” and “Book Nook”.

  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightmybricks.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Rebuy Personalization Engine · Wishlist Hero · Sticky Add To Cart · Frontend · Polar Analytics · Reviews Co Uk Product And Merchant Review Collection · Virtue Charity Donations · rebuyengine.com · 9gtb.com · virtueimpact.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
Webflow
Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on lightmybricks.ca, including 2 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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