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lightmybricks.com website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 95 checks
This review found 35 issues worth fixing on lightmybricks.com, 11 of them high impact, across 95 checks. The most urgent: main-thread work: 17.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,860 reviewed websitesbeats 90%
- #4,453 of 61,765 online storesbeats 89%
- #4,327 of 56,365 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 912 ms |
| May 23, 2026 | 909 ms |
| May 30, 2026 | 898 ms |
| Jun 6, 2026 | 899 ms |
| Jun 13, 2026 | 893 ms |
| Jun 20, 2026 | 896 ms |
| Jun 27, 2026 | 982 ms |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 902 ms |
| Oct 24, 2026 | 692 ms |
| Oct 31, 2026 | 604 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 117 ms |
| May 23, 2026 | 116 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 134 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 134 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.7 s
4.0 s
5.4 s
6.7 s
8.0 s
9.4 s
10.7 s
Speed
Main-thread work: 17.1 s
A phone's processor spends 17.1 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,544 HTML elements
The page has 5,544 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (reddit, gravity-software.com and Shopify and others), adding 2.3 MB and 2.9 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
reddit adds 909 ms
909 msreddit costs a phone 909 ms of main-thread work and 26 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
900 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
gravity-software.com adds 877 ms
877 msgravity-software.com costs a phone 877 ms of main-thread work and 49 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
717 KiBAbout 717 KiB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 435 ms. During a long task the page ignores taps.
Shopify adds 317 ms
317 msShopify costs a phone 317 ms of main-thread work and 794 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 247 ms
247 msrebuyengine.com costs a phone 247 ms of main-thread work and 674 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 211 ms
211 msKlaviyo costs a phone 211 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
238 KiB15 images could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
171 KiB19 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need.
Reduce unused CSS
57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.2 s
21.2 sThe page becomes fully interactive after 21.2 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 117 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 628 ms
628 msReal visitors wait 628 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Cumulative Layout Shift: 0.067
0.067The layout barely moves while loading (CLS 0.067, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 541 requests
5.4 MBYour homepage downloads 5.4 MB in 541 requests on a phone: scripts 1.9 MB (145), other files 1.5 MB (266) and images 1.2 MB (54). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (195 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
27 text elements with low contrast
27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
23 tap targets too small
23 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (13 elements)
Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
62 form fields without a label
62 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (282 characters)
Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
217 internal links, 21 external
The homepage links to 217 pages on lightmybricks.com and 21 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Your LEGO® build deserves to be seen”.
Title: 64 characters
Your title is a healthy 64 characters: “Award Winning LEGO® Lights & Lighting Kits | Light My Bricks USA”.
Canonical URL set
The canonical URL is https://www.lightmybricks.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lightmybricks.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,817 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lightmybricks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.lightmybricks.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.lightmybricks.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
10 pages without a meta description
https://www.lightmybricks.com/collections/all, https://www.lightmybricks.com/customer_authentication/redirect, https://www.lightmybricks.com/collections/newest-products, https://www.lightmybricks.com/collections/lmb-2-0-light-kit, https://www.lightmybricks.com/collections/new-releases and https://www.lightmybricks.com/collections/best-selling-products and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://www.lightmybricks.com/collections/all, https://www.lightmybricks.com/customer_authentication/redirect, https://www.lightmybricks.com/collections/newest-products, https://www.lightmybricks.com/collections/lmb-2-0-light-kit, https://www.lightmybricks.com/collections/new-releases and https://www.lightmybricks.com/collections/best-selling-products and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.lightmybricks.com/collections/bricklink-designer-program and https://www.lightmybricks.com/collections/lego-disney-light-kits took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “ratingSnippet is not defined”.
2 checks passed
Tap targets are thumb-sized
61 of 76 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,950 words of copy
The homepage carries about 1,950 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop New Releases” and “Shop Light Kits”.
10 calls to action
The homepage has 10 calls to action, for example “Shop New Releases”, “Shop” and “Book Nook”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightmybricks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wishlist Hero · Klaviyo Email Marketing Sms · Cozy Country Redirect · Precom Coming Soon Preorders · Rebuy Personalization Engine · Sticky Add To Cart · Frontend · Virtue Charity Donations · Reviews Co Uk Product And Merchant Review Collection · Polar Analytics · virtueimpact.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Knoxfield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on lightmybricks.com, including 16 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.