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lightscanada.ca website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 75 checks
This review found 36 issues worth fixing on lightscanada.ca, 9 of them high impact, across 75 checks. The most urgent: main-thread work: 7.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,526 of 109,190 reviewed websitesbeats 49%
- #32,660 of 61,815 online storesbeats 41%
- #31,345 of 56,389 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 188 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 222 ms |
| Jun 27, 2026 | 219 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 133 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 133 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 148 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 149 ms |
| Oct 31, 2026 | 149 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.5 s
8.2 s
9.8 s
11.4 s
13.1 s
Speed
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Shopify and omnisnippet1.com and others), adding 2.1 MB and 1.4 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Reduce unused JavaScript
150 ms · 609 KiBAbout 609 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
150 ms · 539 KiB11 images could be 539 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
667 KiB56 files are served with short cache lifetimes, so returning visitors download them again (667 KiB).
Reduce unused CSS
450 ms · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
hsappstatic.net adds 415 ms
415 mshsappstatic.net costs a phone 415 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.
Shopify adds 204 ms
204 msShopify costs a phone 204 ms of main-thread work and 647 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,298 HTML elements
The page has 2,298 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify JavaScript
150 ms · 9 KiB9 KiB could be saved by minifying JavaScript.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 30.3 s
30.3 sThe page becomes fully interactive after 30.3 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 304 ms
304 msScripts block taps and scrolling for 304 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 351 ms
351 msReal visitors wait 351 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.089
0.089The layout barely moves while loading (CLS 0.089, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 468 requests
6.9 MBYour homepage downloads 6.9 MB in 468 requests on a phone: images 2.2 MB (35), scripts 2.0 MB (111) and other files 2.0 MB (286). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 234.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
4 checks passed
Title: 48 characters
Your title is a healthy 48 characters: “Lights Canada l Lighting the way for Canadians!™”.
Canonical URL set
The canonical URL is https://lightscanada.ca/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lightscanada.ca/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 423 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://lightscanada.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
13 small tap targets
13 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 423 words of copy
The homepage carries about 423 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightscanada.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Powerful Form Builder · Ryzo · Zigpoll Customer Surveys · C Hub Customer Accounts · Microsoft Clarity · Boost Ai Search Filter · Uppromote Affiliate · Wsh Wholesale Pricing · Minmaxify Order Limits · Xo Gallery · Swym Wishlist Plus · Affliate By Secomapp · Watchlist · Omnisend · Reviews Co Uk Product And Merchant Review Collection · avada.io · covet.pics
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on lightscanada.ca, including 17 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.