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lightsfordecorators.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 88 checks

This review found 35 issues worth fixing on lightsfordecorators.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sOct 17Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
82 ms60 msOct 17Nov 771 ms
Show as table
DateReal-visitor tap response (INP)
Oct 17, 202671 ms
Oct 24, 202671 ms
Oct 31, 202671 ms
Nov 7, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lightsfordecorators.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lightsfordecorators.com at 0.4 s0.4 s
  2. lightsfordecorators.com at 0.8 s0.8 s
  3. lightsfordecorators.com at 1.1 s1.1 s
  4. lightsfordecorators.com at 1.5 s1.5 s
  5. lightsfordecorators.com at 1.9 s1.9 s
  6. lightsfordecorators.com at 2.3 s2.3 s
  7. lightsfordecorators.com at 2.6 s2.6 s
  8. lightsfordecorators.com at 3.0 s3.0 s

Speed

8 to fix48
  • Reduce unused JavaScript

    1.6 s · 376 KiB

    About 376 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 200 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    750 ms · 1.4 MB

    14 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Hubspot and Key CDN and others), adding 1.2 MB and 534 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • hsappstatic.net adds 290 ms

    290 ms

    hsappstatic.net costs a phone 290 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 861 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 11.0 s

    11.0 s

    The first text or image appears after 11.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Professional lighting installation”.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.169

    0.169

    The layout shifts by 0.169 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 72 ms

    72 ms

    Real visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 446 ms

    446 ms

    Real visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 74 ms

    74 ms

    Scripts block the page for only 74 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix25
  • Page weight: 4.8 MB in 219 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 219 requests on a phone: images 2.4 MB (16), scripts 1.3 MB (63) and other files 801 KiB (113). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    hero-twilight-plaza.webp weighs 496 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    hero-streetscape-gazebo.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    212 KiB

    3 images are downloaded at several times the size a phone draws them, for example hero-twilight-plaza.webp at 1,254 px wide, shown at 390 px. Resized copies would save about 212 KiB.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8391
  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Alternative text of images should not be repeated as text (16 elements)

    Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10096
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 67 internal links, 4 external

    The homepage links to 67 pages on lightsfordecorators.com and 4 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Shop professional lighting for decorators and contractors: landscape, patio, permanent and seasonal. Wholesale pricing …”.

  • One H1 headline

    Your main headline reads: “The products behind every install you're proud of.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Professional Lighting Supply for Decorators & Contractors”.

  • Canonical URL set

    The canonical URL is https://lightsfordecorators.com/.

  • Structured data in place

    Structured data found: Organization, WebPage, WebSite and WholesaleStore.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lightsfordecorators.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (548 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lightsfordecorators.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://lightsfordecorators.com/collections/low-voltage-landscape-lighting, https://lightsfordecorators.com/collections/all, https://lightsfordecorators.com/pages/warranty and https://lightsfordecorators.com/pages/faqs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 5 small tap targets

    5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 439 words of copy

    The homepage carries about 439 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT OUR TEAM” and “SHOP ALL PRODUCTS”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact our team”, “Shop ⌄” and “DOWNLOAD FULL CATALOG”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 9 of them by other companies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightsfordecorators.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · hubapi.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on lightsfordecorators.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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