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limar.com website review

Visit site (opens in a new tab)Reviewed 11 November 202624 issues · 74 checks

This review found 24 issues worth fixing on limar.com, 4 of them high impact, across 74 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
192 ms99 msMay 23Nov 7167 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026110 ms
May 30, 2026111 ms
Jun 6, 2026113 ms
Jun 13, 2026110 ms
Jun 20, 2026117 ms
Jun 27, 2026118 ms
Jul 4, 2026122 ms
Jul 11, 2026128 ms
Jul 18, 2026121 ms
Jul 25, 2026120 ms
Aug 1, 2026118 ms
Aug 8, 2026124 ms
Aug 15, 2026128 ms
Aug 22, 2026132 ms
Aug 29, 2026136 ms
Sep 5, 2026138 ms
Sep 12, 2026147 ms
Sep 19, 2026153 ms
Sep 26, 2026156 ms
Oct 3, 2026155 ms
Oct 10, 2026159 ms
Oct 17, 2026161 ms
Oct 24, 2026169 ms
Oct 31, 2026181 ms
Nov 7, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of limar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. limar.com at 0.7 s0.7 s
  2. limar.com at 1.3 s1.3 s
  3. limar.com at 2.0 s2.0 s
  4. limar.com at 2.7 s2.7 s
  5. limar.com at 3.3 s3.3 s
  6. limar.com at 4.0 s4.0 s
  7. limar.com at 4.7 s4.7 s
  8. limar.com at 5.3 s5.3 s

Speed

6 to fix82
  • Improve image delivery

    800 ms · 201 KiB

    3 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 865 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,232 HTML elements

    The page has 2,232 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 135 ms

    135 ms

    Shopify costs a phone 135 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, eye-able.com and Klaviyo and others), adding 795 KiB and 233 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 141 KiB

    About 141 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    72 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 57% slower for real visitors

    +57%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 5.3 s

    5.3 s

    The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 473 ms

    473 ms

    Real visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 38 ms

    38 ms

    Scripts block the page for only 38 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 285 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 285 requests on a phone: other files 853 KiB (125), scripts 698 KiB (120) and images 670 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9296
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (29 characters)

    Your title is only 29 characters: “Limar | The Helmet Specialist”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 124 internal links, 3 external

    The homepage links to 124 pages on limar.com and 3 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Limar”.

  • Canonical URL set

    The canonical URL is https://limar.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://limar.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (906 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://limar.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    https://limar.com/collections/all-helmets, https://limar.com/collections/air-stratos, https://limar.com/collections/air-atlas, https://limar.com/collections/air-speed, https://limar.com/collections/air-pro and https://limar.com/collections/road-helmets and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “klaviyo.init is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 524 words of copy

    The homepage carries about 524 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “SUBSCRIBE”, “Subscribe” and “Contact”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at limar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Costa di Mezzate

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on limar.com, including 10 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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