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linenly.com.au website review

Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 89 checks

This review found 34 issues worth fixing on linenly.com.au, 12 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
222 ms151 msMay 16Oct 31159 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026170 ms
May 23, 2026171 ms
May 30, 2026170 ms
Jun 6, 2026170 ms
Jun 13, 2026169 ms
Jun 20, 2026172 ms
Jun 27, 2026178 ms
Jul 4, 2026179 ms
Jul 11, 2026185 ms
Jul 18, 2026186 ms
Jul 25, 2026186 ms
Aug 1, 2026187 ms
Aug 8, 2026184 ms
Aug 15, 2026188 ms
Aug 22, 2026195 ms
Aug 29, 2026195 ms
Sep 5, 2026196 ms
Sep 12, 2026199 ms
Sep 19, 2026195 ms
Sep 26, 2026214 ms
Oct 3, 2026211 ms
Oct 10, 2026199 ms
Oct 17, 2026191 ms
Oct 24, 2026170 ms
Oct 31, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of linenly.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. linenly.com.au at 0.8 s0.8 s
  2. linenly.com.au at 1.5 s1.5 s
  3. linenly.com.au at 2.3 s2.3 s
  4. linenly.com.au at 3.1 s3.1 s
  5. linenly.com.au at 3.8 s3.8 s
  6. linenly.com.au at 4.6 s4.6 s
  7. linenly.com.au at 5.3 s5.3 s
  8. linenly.com.au at 6.1 s6.1 s

Speed

9 to fix57
  • Reduce unused JavaScript

    2.6 s · 469 KiB

    About 469 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 358 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (358 KiB).

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (loloyal.com, gotolstoy.com and Shopify and others), adding 1.5 MB and 614 ms of main-thread time.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • loloyal.com adds 252 ms

    252 ms

    loloyal.com costs a phone 252 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,802 HTML elements

    The page has 1,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 84 ms

    84 ms

    Shopify costs a phone 84 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 97 KiB

    4 images could be 97 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A neatly made bed with dark green sheets and pillowcases, n…”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 531 ms

    531 ms

    Real visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 97 ms

    97 ms

    Scripts block the page for only 97 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.3 MB in 347 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 347 requests on a phone: scripts 1.4 MB (110), other files 1.0 MB (171) and images 445 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    homepage-hero-cotton-bedding-1200x1600.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (88 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 9389
  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (OnlineStore, Organization, WebPage and WebSite) but with 2 problems, for example “OnlineStore: logo is not an absolute URL ("//linenly.com.au/cdn/shop/files/linenly-logo-black-1200x…”.

  • 87 internal links, 24 external

    The homepage links to 87 pages on linenly.com.au and 24 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Discover Linenly: sustainable luxury for sleep. Shop organic bamboo bedding & premium long staple cotton bedding—eco-fr…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Embrace Luxury & Eco-Comfort with Linenly's Premium Bedding”.

  • Canonical URL set

    The canonical URL is https://linenly.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://linenly.com.au/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://linenly.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,441 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to https://linenly.com.au/products/gift-card, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 882 words of copy

    The homepage carries about 882 words of visible text.

4 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop”, “Try Before You Buy” and “Shop Show menu”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 72 testimonial or review blocks, 5 customer or partner logos, 1 trust badge and “Trusted by 50,000+ happy customers”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at linenly.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tapita Seo Speed · Pagefly Ai Page Builder · Tolstoy · Judge Me Reviews · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Mirra · Restockrocket · gorgias.chat · cfjump.com · loloyal.com · cloudfront.net · 9gtb.com · instant.one · Selleasy

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on linenly.com.au, including 13 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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