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linenshed.com.au website review
Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 81 checks
This review found 30 issues worth fixing on linenshed.com.au, 8 of them high impact, across 81 checks. The most urgent: main-thread work: 6.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,722 of 108,197 reviewed websitesbeats 86%
- #6,605 of 61,318 online storesbeats 85%
- #6,411 of 55,951 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 105 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 109 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 94 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 92 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 97 ms |
| Nov 7, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.2 s
5.0 s
5.8 s
6.6 s
Speed
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Heroku, Google Tag Manager and Shopify and others), adding 1.4 MB and 2.4 s of main-thread time.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 745 KiBAbout 745 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Heroku adds 807 ms
807 msHeroku costs a phone 807 ms of main-thread work and 52 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
784 KiB3 images could be 784 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 640 ms
640 msGoogle Tag Manager costs a phone 640 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 543 ms
543 msShopify costs a phone 543 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.
1,856 HTML elements
The page has 1,856 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Use efficient cache lifetimes
105 KiB10 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.3 s
16.3 sThe page becomes fully interactive after 16.3 s. Good is under 3.8 s.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 763 ms
763 msScripts block taps and scrolling for 763 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Linenshed.au”.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 625 ms
625 msReal visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 190 requests
3.8 MBYour homepage downloads 3.8 MB in 190 requests on a phone: scripts 1.6 MB (78), images 1.3 MB (17) and other files 774 KiB (81). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA input fields must have an accessible name (2 elements)
ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Bed Linen for Sale Online Australia | Buy Linen Bed Sheets, Duvet Cove”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
202 internal links, 10 external
The homepage links to 202 pages on linenshed.com.au and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.linenshed.com.au/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.linenshed.com.au/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,283 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.linenshed.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.linenshed.com.au/.
9 small tap targets
9 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token '||'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 440 words of copy
The homepage carries about 440 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
8 calls to action
The homepage has 8 calls to action, for example “Track your order”, “Contact” and “SHOP NOW”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 29 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at linenshed.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Cbb Shipping Rates · Judge Me Reviews · cloudfront.net · herokuapp.com · makeprosimp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on linenshed.com.au, including 16 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.