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liquid-iv.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 87 checks

This review found 39 issues worth fixing on liquid-iv.com, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.1 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.8 s
Sep 26, 20263.2 s
Oct 3, 20263.5 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.3 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
280 ms169 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026182 ms
May 23, 2026191 ms
May 30, 2026193 ms
Jun 6, 2026196 ms
Jun 13, 2026196 ms
Jun 20, 2026195 ms
Jun 27, 2026196 ms
Jul 4, 2026204 ms
Jul 11, 2026206 ms
Jul 18, 2026209 ms
Jul 25, 2026213 ms
Aug 1, 2026217 ms
Aug 8, 2026212 ms
Aug 15, 2026210 ms
Aug 22, 2026208 ms
Aug 29, 2026204 ms
Sep 5, 2026219 ms
Sep 12, 2026229 ms
Sep 19, 2026240 ms
Sep 26, 2026254 ms
Oct 3, 2026261 ms
Oct 10, 2026267 ms
Oct 17, 2026254 ms
Oct 24, 2026236 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liquid-iv.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liquid-iv.com at 0.6 s0.6 s
  2. liquid-iv.com at 1.3 s1.3 s
  3. liquid-iv.com at 1.9 s1.9 s
  4. liquid-iv.com at 2.6 s2.6 s
  5. liquid-iv.com at 3.2 s3.2 s
  6. liquid-iv.com at 3.8 s3.8 s
  7. liquid-iv.com at 4.5 s4.5 s
  8. liquid-iv.com at 5.1 s5.1 s

Speed

11 to fix53
  • Reduce unused JavaScript

    3.9 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Improve image delivery

    1.1 s · 588 KiB

    10 images could be 588 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, alia-prod.com and iovation and others), adding 4.6 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 749 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (749 KiB).

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 524 ms

    524 ms

    Shopify costs a phone 524 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 296 ms

    296 ms

    alia-prod.com costs a phone 296 ms of main-thread work and 780 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ZenDesk adds 135 ms

    135 ms

    ZenDesk costs a phone 135 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • kodif.ai adds 83 ms

    83 ms

    kodif.ai costs a phone 83 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.5 s

    23.5 s

    The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 253 ms

    253 ms

    Real visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 182 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 468 ms

    468 ms

    Scripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 159 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 159 requests on a phone: scripts 2.5 MB (65), images 1.4 MB (20) and fonts 611 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (162 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10096
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (8 elements).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10080
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “Liquid I.V.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 33 internal links, 13 external

    The homepage links to 33 pages on liquid-iv.com and 13 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Clinically demonstrated to hydrate faster than water alone, Liquid I.V. is a great-tasting electrolyte drink mix for ev…”.

  • Canonical URL set

    The canonical URL is https://www.liquid-iv.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.liquid-iv.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (315 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.liquid-iv.com/llms.txt (2 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    https://www.liquid-iv.com/pages/membership, https://www.liquid-iv.com/pages/science, https://www.liquid-iv.com/pages/careers and https://www.liquid-iv.com/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.liquid-iv.com/pages/careers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 4 broken images

    4 images failed to load on a phone, for example https://files.alia-prod.com/14959/1c8726a8cc42ded1.svg.

  • 11 small tap targets

    11 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 377 words of copy

    The homepage carries about 377 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Shop Now” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 15 trackers load before any consent

    15

    Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Criteo, Google Ads and Google Tag Manager and 10 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 49 cookies set on arrival

    49

    Opening the homepage sets 49 cookies, 1 of them by other companies (measured from a US location before any click).

  • 80 other companies contacted

    Loading the homepage contacts 80 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liquid-iv.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
5 open roles
Teams
Marketing (1), Research & Development (1), Talent Community (1)
Job board
greenhouse

Company

Employees
190
Headquarters
Marina del Rey

Upkeep, stack, hiring and company data from programmable.info

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