liquidata.ch website review

About 181 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

5 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 1,658 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 third-party services load with your homepage (Google Tag Manager, Shopify and Google CDN and others), adding 221 KiB and 116 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

About 44 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

3 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (68 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 tap target is too small or too close together to hit reliably with a finger.

53 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 76 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

72 visible links have no text or label, so screen readers cannot say where they go.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “Liquidata”. Between 30 and 65 characters leaves room to say what you do and for whom.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 178 pages on liquidata.ch and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://liquidata.ch/collections/all, which answers with an error. Visitors hit a dead end and search engines drop it.

https://liquidata.ch/pages/ueber-uns, https://liquidata.ch/pages/kontakt, https://liquidata.ch/collections/power-loomed, https://liquidata.ch/collections/handgemacht-teppiche, https://liquidata.ch/collections/unsere-favoriten and https://liquidata.ch/collections/neu-eingetroffen and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://liquidata.ch/pages/ueber-uns, https://liquidata.ch/pages/kontakt, https://liquidata.ch/collections/power-loomed, https://liquidata.ch/collections/handgemacht-teppiche, https://liquidata.ch/collections/unsere-favoriten and https://liquidata.ch/collections/neu-eingetroffen and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://liquidata.ch/pages/ueber-uns, https://liquidata.ch/pages/kontakt, https://liquidata.ch/collections/handgemacht-teppiche, https://liquidata.ch/collections/unsere-favoriten and https://liquidata.ch/collections/rechteck have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://liquidata.ch/collections/quadratisch took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

8 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 655 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.