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littlesaints.com website review
Visit site (opens in a new tab)Reviewed 11 November 202650 issues · 95 checks
This review found 50 issues worth fixing on littlesaints.com, 18 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #88,322 of 108,953 reviewed websitesbeats 16%
- #54,210 of 61,775 online storesbeats 10%
- #50,438 of 56,370 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 185 ms |
| Jun 27, 2026 | 186 ms |
| Jul 4, 2026 | 194 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 205 ms |
| Aug 8, 2026 | 209 ms |
| Aug 15, 2026 | 211 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 209 ms |
| Sep 5, 2026 | 208 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 185 ms |
| Sep 26, 2026 | 177 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 185 ms |
| Oct 17, 2026 | 199 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 204 ms |
| Nov 7, 2026 | 200 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.1 s
4.1 s
5.1 s
6.1 s
7.1 s
8.2 s
Speed
Improve image delivery
20.1 s · 3.5 MB37 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 20.1 s faster on a phone.
Render-blocking requests
1.6 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 13.7 s
A phone's processor spends 13.7 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (clairedefermat.com, alia-prod.com and Google Tag Manager and others), adding 3.4 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
900 ms · 170 KiBAbout 170 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 599 KiB29 files are served with short cache lifetimes, so returning visitors download them again (599 KiB).
alia-prod.com adds 509 ms
509 msalia-prod.com costs a phone 509 ms of main-thread work and 643 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
clairedefermat.com adds 540 ms
540 msclairedefermat.com costs a phone 540 ms of main-thread work and 115 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 459 ms. During a long task the page ignores taps.
Google Tag Manager adds 250 ms
250 msGoogle Tag Manager costs a phone 250 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 200 ms
200 msrebuyengine.com costs a phone 200 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,409 HTML elements
The page has 2,409 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 82 ms
82 msShopify costs a phone 82 ms of main-thread work and 1,010 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 28.4 s
28.4 sYour largest element takes 28.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 45.8 s
45.8 sThe page becomes fully interactive after 45.8 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 203 ms
203 msReal visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 52% slower for real visitors
+52%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 200 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 512 ms
512 msReal visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 24.8 MB in 630 requests
24.8 MBYour homepage downloads 24.8 MB in 630 requests on a phone: media 13.8 MB (6), images 5.1 MB (78) and scripts 3.0 MB (115). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
White_Leopard.webp weighs 1.3 MB. On a phone connection a single image that size takes seconds.
31 images below the first screen load straight away
31 images further down the page (2.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.0 g of CO₂ per visit
7.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.03 g of CO₂e: 844.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
<marquee> elements are deprecated and must not be used (1 element)
<marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
283 internal links, 2 external
The homepage links to 283 pages on littlesaints.com and 2 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Best-in-class functional mushroom and botanical blend”.
Title: 49 characters
Your title is a healthy 49 characters: “Little Saints | Non-Alcoholic Cocktails & Spirits”.
Canonical URL set
The canonical URL is https://littlesaints.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://littlesaints.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (809 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://littlesaints.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://littlesaints.com/collections/shop-all, https://littlesaints.com/collections/nonalcoholicspirits, https://littlesaints.com/pages/shop-subscriptions, https://littlesaints.com/pages/about and https://littlesaints.com/blogs/recipes have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://littlesaints.com/pages/about has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://littlesaints.com/.
28 small tap targets
28 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'fn')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 493 words of copy
The homepage carries about 493 words of visible text.
4 checks passed
32 calls to action
The homepage has 32 calls to action, for example “SHOP ALL”, “Shop All” and “Subscribe & Save”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 16 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at littlesaints.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
P33ddpnmp Opensend · Okendo · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Fermat · Popsixle · Postscript Sms Marketing · Forms · Test Sms · Applovin Shop Integration · Polar Analytics · nfcube.com · cloudfront.net · socialsnowball.io · bestfreecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on littlesaints.com, including 24 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.