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liujo.com website review

Visit site (opens in a new tab)Reviewed 28 October 202651 issues · 111 checks

This review found 51 issues worth fixing on liujo.com, 20 of them high impact, across 111 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.9 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
313 ms245 msMay 9Oct 24255 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026273 ms
May 16, 2026265 ms
May 23, 2026258 ms
May 30, 2026254 ms
Jun 6, 2026255 ms
Jun 13, 2026257 ms
Jun 20, 2026260 ms
Jun 27, 2026264 ms
Jul 4, 2026270 ms
Jul 11, 2026281 ms
Jul 18, 2026291 ms
Jul 25, 2026294 ms
Aug 1, 2026297 ms
Aug 8, 2026298 ms
Aug 15, 2026300 ms
Aug 22, 2026303 ms
Aug 29, 2026305 ms
Sep 5, 2026300 ms
Sep 12, 2026290 ms
Sep 19, 2026278 ms
Sep 26, 2026263 ms
Oct 3, 2026256 ms
Oct 10, 2026253 ms
Oct 17, 2026253 ms
Oct 24, 2026255 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liujo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liujo.com at 1.2 s1.2 s
  2. liujo.com at 2.4 s2.4 s
  3. liujo.com at 3.5 s3.5 s
  4. liujo.com at 4.7 s4.7 s
  5. liujo.com at 5.9 s5.9 s
  6. liujo.com at 7.1 s7.1 s
  7. liujo.com at 8.3 s8.3 s
  8. liujo.com at 9.4 s9.4 s

liujo.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix37
  • Improve image delivery

    3.5 s · 4.0 MB

    15 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.

  • Reduce unused JavaScript

    5.7 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 772 KiB

    69 files are served with short cache lifetimes, so returning visitors download them again (772 KiB).

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Facebook and others), adding 2.3 MB and 2.4 s of main-thread time.

  • Render-blocking requests

    900 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Legacy JavaScript

    450 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Cookiebot adds 477 ms

    477 ms

    Cookiebot costs a phone 477 ms of main-thread work and 66 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Facebook adds 266 ms

    266 ms

    Facebook costs a phone 266 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,490 HTML elements

    The page has 2,490 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • accessibit.com adds 100 ms

    100 ms

    accessibit.com costs a phone 100 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 30.0 s

    30.0 s

    Your largest element takes 30.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.5 s

    17.5 s

    Visually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 42.3 s

    42.3 s

    The page becomes fully interactive after 42.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 202 ms

    202 ms

    Real visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.20

    0.20

    For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 866 ms

    866 ms

    Real visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 273 ms to 255 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 8.0 MB in 235 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 235 requests on a phone: images 4.7 MB (53), scripts 3.0 MB (80) and stylesheets 87 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

  • 13 images far larger than shown

    1.6 MB

    13 images are downloaded at several times the size a phone draws them, for example jeans.jpg at 2,160 px wide, shown at 390 px. Resized copies would save about 1.6 MB.

  • 15 images in older formats

    15 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 10095
  • <svg> elements with an img or image role must have alternative text (4 elements)

    <svg> elements with an img or image role must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: url is not an absolute URL ("www.liujo.com")”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 337 internal links, 8 external

    The homepage links to 337 pages on liujo.com and 8 external pages.

5 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Discover the Liu Jo collection of women's and children's clothing, shoes and accessories, and shop on the official webs…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Liu Jo: Italian Clothing, Shoes, Bags and Accessories”.

  • Canonical URL set

    The canonical URL is https://www.liujo.com/int/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.liujo.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,042 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 5 pages share a meta description

    /int/men, /int/women/mid-season-sales/bags-accessories, /int/women/new-arrivals, /int/women/new-arrivals/liujofeatelodie and /int/women/new-arrivals/denim use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /int/women, /int/men and /int/kids have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /int/women/mid-season-sales/apparel and /int/women/mid-season-sales/shoes took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 6 broken images

    6 images failed to load on a phone, for example https://ztfjtn.liujo.com/g/uids?pld=ffG02bbct8UOdzlPSjN7nPw6xQ6wOrQuk1fLHuJvGPcjIR74ROoXX_8NiJ09xsVdtCvQDUaJIVx8YIHrjjHVLWF9RfeYaapnkTrfBRMLY5gnp0xZXEbuJJ1AjGxsDM2sN8I5gJesRlFzjMe8A_zGUISfqpcF6ITw6bT9.

  • 20 small tap targets

    20 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 redirects before the homepage

    Opening https://liujo.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (liujo.com).

  • Valid certificate (178 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for liujo.com and is valid for another 178 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://liujo.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    liujo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    liujo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    liujo.com was registered in Mar 2000 through Register SPA. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    liujo.com is registered until Mar 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 185 words

    The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 5 short forms

    5 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:liujo.it ip4:161.71.64.62 include:spf.mandrillapp.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 6 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 51 issues on liujo.com, including 26 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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