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livefresh.de website review
Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 89 checks
This review found 39 issues worth fixing on livefresh.de, 17 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #72,181 of 109,350 reviewed websitesbeats 30%
- #45,864 of 61,858 online storesbeats 22%
- #43,357 of 56,401 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 197 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 196 ms |
| Jul 25, 2026 | 194 ms |
| Aug 1, 2026 | 195 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 200 ms |
| Aug 22, 2026 | 202 ms |
| Aug 29, 2026 | 200 ms |
| Sep 5, 2026 | 198 ms |
| Sep 12, 2026 | 198 ms |
| Sep 19, 2026 | 199 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 202 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 213 ms |
| Oct 31, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.1 s · 1.4 MB41 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Render-blocking requests
1.7 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.7 s
A phone's processor spends 7.7 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,021 HTML elements
The page has 4,021 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, ablyft.com and Klaviyo and others), adding 2.2 MB and 1.5 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
450 ms · 141 KiBAbout 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 365 ms. During a long task the page ignores taps.
Font display
350 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).
Shopify adds 297 ms
297 msShopify costs a phone 297 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 237 ms
237 msKlaviyo costs a phone 237 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reviews.io adds 197 ms
197 msReviews.io costs a phone 197 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
83 KiBPolyfills for old browsers add 83 KiB JavaScript that modern phones do not need.
Improve image delivery
37 KiB3 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 33.7 s
33.7 sThe page becomes fully interactive after 33.7 s. Good is under 3.8 s.
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Saftkur auf wissenschaftlicher Basis – empfohlen von Ivana …”.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 982 ms
982 msScripts block taps and scrolling for 982 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user INP: 222 ms
222 msReal visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 366 ms
366 msReal visitors wait 366 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 471 requests
5.9 MBYour homepage downloads 5.9 MB in 471 requests on a phone: scripts 3.3 MB (193), other files 1.6 MB (205) and images 392 KiB (18). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (20 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
98 internal links, 14 external
The homepage links to 98 pages on livefresh.de and 14 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “LiveFresh » Saftkuren ✔ Frische Fertiggerichte ✔ Ingwer Shots & vielem mehr – Starte deinen Reset jetzt ➤ frisch, lecke…”.
One H1 headline
Your main headline reads: “Saftkur auf wissenschaftlicher Basis”.
Title: 59 characters
Your title is a healthy 59 characters: “Kaltgepresste Saftkuren, Shots & Fertiggerichte | LiveFresh”.
Canonical URL set
The canonical URL is https://livefresh.de/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://livefresh.de/sitemap.xml.
AI search readiness
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,158 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://livefresh.de/llms.txt (8 KiB, 50 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://livefresh.de/pages/livefresh-10-jahre-jubilaum is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://livefresh.de/policies/shipping-policy, https://livefresh.de/pages/livefresh-10-jahre-jubilaum and https://livefresh.de/pages/ballaststoff-saftkur have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://livefresh.de/pages/skyr-protein-drink has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=26126929&tm=gtm002&Ver=2&mid=d087617f-5b0c-4c48-878f-dddedfd015d8&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Kaltgepresste%20Saftkuren,%20Shots%20%26%20Fe.
4 small tap targets
4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://livefresh.de/cdn/shop/t/752/assets/section-included-items.css?v=209374' because it…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,005 words of copy
The homepage carries about 1,005 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Discover the shop now”.
2 calls to action
The homepage has 2 calls to action, for example “B2B Shop” and “Shop now”.
11 short forms
11 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, a star rating and 4 trust badges.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Klaviyo, Microsoft Ads and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at livefresh.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 26 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Uppromote Affiliate · Langshop · Ez Product Translate · Adcell Tracking Remarketing · Sales Discounts · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Instaindex · Loyalty Rewards And Referrals · Affliate By Secomapp · Main Ci · Product Upsell · Gdpr Backpack · Intercom · Orbe Geolocation · Cart Gift · Reviews Co Uk Product And Merchant Review Collection · snapchat.com · hello-charles.com · rechargecdn.com · boldapps.net · trustpilot.com · skynettechnologies.com · cloudfront.net · archive-digger.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Neuhausen ob Eck
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on livefresh.de, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.