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liveinnermost.com website review

Visit site (opens in a new tab)Reviewed 6 November 202657 issues · 124 checks

This review found 57 issues worth fixing on liveinnermost.com, 21 of them high impact, across 124 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.9 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.2 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.1 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
217 ms149 msMay 16Oct 31209 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026180 ms
May 23, 2026182 ms
May 30, 2026177 ms
Jun 6, 2026177 ms
Jun 13, 2026177 ms
Jun 20, 2026175 ms
Jun 27, 2026175 ms
Jul 4, 2026175 ms
Jul 11, 2026177 ms
Jul 18, 2026180 ms
Jul 25, 2026177 ms
Aug 1, 2026178 ms
Aug 8, 2026174 ms
Aug 15, 2026170 ms
Aug 22, 2026164 ms
Aug 29, 2026163 ms
Sep 5, 2026162 ms
Sep 12, 2026157 ms
Sep 19, 2026163 ms
Sep 26, 2026169 ms
Oct 3, 2026174 ms
Oct 10, 2026187 ms
Oct 17, 2026195 ms
Oct 24, 2026204 ms
Oct 31, 2026209 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liveinnermost.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liveinnermost.com at 1.1 s1.1 s
  2. liveinnermost.com at 2.3 s2.3 s
  3. liveinnermost.com at 3.4 s3.4 s
  4. liveinnermost.com at 4.6 s4.6 s
  5. liveinnermost.com at 5.7 s5.7 s
  6. liveinnermost.com at 6.9 s6.9 s
  7. liveinnermost.com at 8.0 s8.0 s
  8. liveinnermost.com at 9.2 s9.2 s

liveinnermost.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix32
  • Render-blocking requests

    3.3 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Use efficient cache lifetimes

    1.3 s · 627 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (627 KiB).

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,691 HTML elements

    The page has 6,691 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Shopify and others), adding 2.4 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 981 KiB

    About 981 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    250 ms · 355 KiB

    23 images could be 355 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Google Tag Manager adds 545 ms

    545 ms

    Google Tag Manager costs a phone 545 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 394 ms

    394 ms

    alia-prod.com costs a phone 394 ms of main-thread work and 832 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 313 ms. During a long task the page ignores taps.

  • Shopify adds 253 ms

    253 ms

    Shopify costs a phone 253 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    50 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.68

    0.68

    For real visitors the layout shifts by 0.68 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Take control of your health with our targeted wellness prod…”.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 206 ms

    206 ms

    Real visitors wait 206 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 180 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user TTFB: 661 ms

    661 ms

    Real visitors wait 661 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 341 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 341 requests on a phone: scripts 2.4 MB (123), images 1.1 MB (48) and other files 861 KiB (115). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (43 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 7383
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • [role="img"] and [role="image"] elements must have alternative text (6 elements)

    [role="img"] and [role="image"] elements must have alternative text: 6 elements on the page fail this check, rated serious by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • 130 form fields without a label

    130 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7787
  • Meta description is long (241 characters)

    Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.liveinnermost.com)”.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 387 internal links, 50 external

    The homepage links to 387 pages on liveinnermost.com and 50 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Science Meets Nature”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Innermost | Science-Backed Health Supplements”.

  • Canonical URL set

    The canonical URL is https://www.innermostglobal.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.innermostglobal.com/sitemap.xml.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (25,558 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 1 linked page hidden from search

    /collections is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /pages/rewards has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/rewards, whose canonical is /pages/loyalty-program. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /collections/all, /pages/nutritionist-consultation, /blogs/insight, /pages/about, /pages/refer-a-friend and /pages/contact and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 7369
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=25053386&Ver=2&mid=228d06d3-782e-4cba-8bfb-4c68843c57dd&bo=1&sid=4ba12400d9d311f1824d7f307ce2a708&vid=4ba14a50d9d311f19cdd37c212cfbb8e&vids=1&msclkid=N&pi=918639831&lg.

  • 116 small tap targets

    116 of 154 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://twitter.com/liveinnermost (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.innermostglobal.com/products/the-focus-capsules.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (innermostglobal.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE2 verifies for liveinnermost.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://liveinnermost.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    innermostglobal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 2 years old

    2 years

    innermostglobal.com was registered in Oct 2024 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for innermostglobal.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2029

    innermostglobal.com is registered until Oct 2029.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 10-field form

    Your longest form asks for 10 fields (1 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 37,108 words of copy

    The homepage carries about 37,108 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Contact”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Shop”, “Contact” and “Shop All”.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks, 56 customer or partner logos, a star rating and 43 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar, Segment and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Videowise Video Commerce · Uppromote Affiliate · Judge Me Reviews · Klaviyo Email Marketing Sms · Affliate By Secomapp · nfcube.com · cloudfront.net · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Segment
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on liveinnermost.com, including 24 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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