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livenation.com website review

Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 84 checks

This review found 39 issues worth fixing on livenation.com, 16 of them high impact, across 84 checks. The most urgent: livenationcdn.com adds 3.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sApr 18Oct 32.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.5 s
Apr 25, 20262.2 s
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.1 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
549 ms425 msApr 18Oct 3467 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026479 ms
Apr 25, 2026461 ms
May 2, 2026462 ms
May 9, 2026463 ms
May 16, 2026454 ms
May 23, 2026461 ms
May 30, 2026453 ms
Jun 6, 2026439 ms
Jun 13, 2026447 ms
Jun 20, 2026462 ms
Jun 27, 2026483 ms
Jul 4, 2026497 ms
Jul 11, 2026515 ms
Jul 18, 2026527 ms
Jul 25, 2026523 ms
Aug 1, 2026525 ms
Aug 8, 2026530 ms
Aug 15, 2026530 ms
Aug 22, 2026532 ms
Aug 29, 2026535 ms
Sep 5, 2026528 ms
Sep 12, 2026512 ms
Sep 19, 2026494 ms
Sep 26, 2026480 ms
Oct 3, 2026467 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of livenation.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. livenation.com at 1.3 s1.3 s
  2. livenation.com at 2.6 s2.6 s
  3. livenation.com at 3.9 s3.9 s
  4. livenation.com at 5.2 s5.2 s
  5. livenation.com at 6.5 s6.5 s
  6. livenation.com at 7.9 s7.9 s
  7. livenation.com at 9.2 s9.2 s
  8. livenation.com at 10.5 s10.5 s

Speed

12 to fix30
  • livenationcdn.com adds 3.0 s

    3.0 s

    livenationcdn.com costs a phone 3.0 s of main-thread work and 44.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    2.3 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Google Tag Manager adds 2.2 s

    2.2 s

    Google Tag Manager costs a phone 2.2 s of main-thread work and 1.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 10.2 s

    A phone's processor spends 10.2 s on main-thread work while loading, 7.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    300 ms · 43.7 MB

    61 files are served with short cache lifetimes, so returning visitors download them again (43.7 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (livenationcdn.com, Google Tag Manager and Facebook and others), adding 47.1 MB and 6.0 s of main-thread time.

  • Improve image delivery

    150 ms · 1.1 MB

    31 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 843 ms. During a long task the page ignores taps.

  • Facebook adds 412 ms

    412 ms

    Facebook costs a phone 412 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,651 HTML elements

    The page has 1,651 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 596 ms

    596 ms

    Real visitors wait 596 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 35.4 s

    35.4 s

    The page becomes fully interactive after 35.4 s. Good is under 3.8 s.

  • Total Blocking Time: 3.1 s

    3.1 s

    Scripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 837 ms

    837 ms

    Real visitors wait 837 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 479 ms to 467 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 48.0 MB in 248 requests

    48.0 MB

    Your homepage downloads 48.0 MB in 248 requests on a phone: media 42.1 MB (10), scripts 4.0 MB (85) and images 1.6 MB (84). Under 2 MB keeps phones on slow connections fast.

  • About 13.6 g of CO₂ per visit

    13.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.60 g of CO₂e: 1631.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9695
  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • ARIA role should be appropriate for the element (24 elements)

    ARIA role should be appropriate for the element: 24 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (24 elements)

    Alternative text of images should not be repeated as text: 24 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No XML sitemap

    No XML sitemap at https://www.livenation.com/sitemap.xml, so Google discovers your pages only by following links.

  • One H1 headline

    Your <h1> is empty.

  • 60 internal links, 95 external

    The homepage links to 60 pages on livenation.com and 95 external pages.

5 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Buy concert tickets for top tours and festivals - Live Nation is your premier source for latest tour news, artist insig…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Live Nation — Live Events, Concert Tickets, Tour News, Venues”.

  • Canonical URL set

    The canonical URL is https://www.livenation.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no https://www.livenation.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (777 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix74
  • 2 linked pages hidden from search

    https://www.livenation.com/email/setlist and https://www.livenation.com/email-preferences are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.livenation.com/events/upcoming and https://www.livenation.com/events/presales all use the title “Find the Latest Shows Near You - Live Nation”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.livenation.com/artist-sitemap, https://www.livenation.com/email/setlist and https://www.livenation.com/email-preferences have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.livenation.com/events/upcoming and https://www.livenation.com/events/presales use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://www.livenation.com/allaccess, https://www.livenation.com/feature/gifts, https://www.livenation.com/email/setlist, https://www.livenation.com/email-preferences and https://www.livenation.com/feature/comedy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Attribution Reporting is deprecated and will be removed. See https://goo.gle/ps-status for details.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://p.typekit.net/' from origin 'https://www.livenation.com' has been blocked by CORS policy: No…”.

2 checks passed
  • Tap targets are thumb-sized

    54 of 58 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 837 words of copy

    The homepage carries about 837 words of visible text.

3 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact Us”, “Download Live Nation app for iOS” and “Buy Tickets”.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at livenation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 39 issues on livenation.com, including 21 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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