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livepacha.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 84 checks

This review found 35 issues worth fixing on livepacha.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
148 ms104 msMay 23Nov 7133 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026109 ms
Jun 6, 2026112 ms
Jun 13, 2026114 ms
Jun 20, 2026111 ms
Jun 27, 2026113 ms
Jul 4, 2026112 ms
Jul 11, 2026114 ms
Jul 18, 2026120 ms
Jul 25, 2026118 ms
Aug 1, 2026120 ms
Aug 8, 2026112 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026127 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026143 ms
Sep 26, 2026140 ms
Oct 3, 2026141 ms
Oct 10, 2026142 ms
Oct 17, 2026131 ms
Oct 24, 2026131 ms
Oct 31, 2026129 ms
Nov 7, 2026133 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of livepacha.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. livepacha.com at 0.7 s0.7 s
  2. livepacha.com at 1.3 s1.3 s
  3. livepacha.com at 2.0 s2.0 s
  4. livepacha.com at 2.7 s2.7 s
  5. livepacha.com at 3.4 s3.4 s
  6. livepacha.com at 4.0 s4.0 s
  7. livepacha.com at 4.7 s4.7 s
  8. livepacha.com at 5.4 s5.4 s

Speed

12 to fix43
  • Reduce unused JavaScript

    6.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Improve image delivery

    3.3 s · 1.1 MB

    16 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    1.7 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Use efficient cache lifetimes

    1.1 s · 306 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Shopify and others), adding 2.9 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 484 ms

    484 ms

    Google Tag Manager costs a phone 484 ms of main-thread work and 819 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 392 ms

    392 ms

    YouTube costs a phone 392 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 122 KiB

    About 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 161 ms

    161 ms

    Shopify costs a phone 161 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 143 ms

    143 ms

    Klaviyo costs a phone 143 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 42 KiB

    42 KiB could be saved by minifying JavaScript.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 28.9 s

    28.9 s

    Your largest element takes 28.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “★★★★★ 3,300+ 5-STAR REVIEWS For People Who’ve Given Up on B…”.

  • Time to Interactive: 33.4 s

    33.4 s

    The page becomes fully interactive after 33.4 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.7 s

    11.7 s

    Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 481 ms

    481 ms

    Scripts block taps and scrolling for 481 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 341 ms

    341 ms

    Real visitors wait 341 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.041

    0.041

    The layout barely moves while loading (CLS 0.041, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 6.2 MB in 354 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 354 requests on a phone: scripts 2.8 MB (119), images 1.8 MB (34) and other files 930 KiB (147). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    620 KiB

    3 images are downloaded at several times the size a phone draws them, for example Header-homepage2.webp at 3,000 px wide, shown at 360 px. Resized copies would save about 620 KiB.

  • 7 images below the first screen load straight away

    7 images further down the page (520 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9498
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“As Seen On” and “Nourish Your Body & Our Planet”). One clear main headline is easier for people and search engines.

  • Meta description is long (210 characters)

    Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 59 internal links, 7 external

    The homepage links to 59 pages on livepacha.com and 7 external pages.

6 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Organic Gluten-Free Sourdough Buckwheat Bread | PACHA”.

  • Canonical URL set

    The canonical URL is https://livepacha.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://livepacha.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (527 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://livepacha.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://livepacha.com/pages/regenerative-agriculture-1 and https://livepacha.com/pages/regenerative-agriculture all use the title “Regenerative Agriculture”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://livepacha.com/collections/pacha-best-sellers, https://livepacha.com/blogs/news, https://livepacha.com/blogs/pacha-recipes and https://livepacha.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://livepacha.com/pages/regenerative-agriculture-1 and https://livepacha.com/pages/regenerative-agriculture use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://livepacha.com/pages/regenerative-agriculture, whose canonical is https://livepacha.com/pages/regenerative-agriculture-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://livepacha.com/products/buckwheat-sourdough-loaf has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://livepacha.com/pages/meet-our-people took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 374 words of copy

    The homepage carries about 374 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Where To Buy”, “SHOP NOW” and “LEARN MORE”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at livepacha.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Pncn7p763 Opensend · Klaviyo Email Marketing Sms · Candy Rack · Triplewhale · Microsoft Clarity · Judge Me Reviews · Event Promotion Bar · goaffpro.com · hextom.com · nfcube.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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