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livepacha.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 84 checks
This review found 35 issues worth fixing on livepacha.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,956 of 108,915 reviewed websitesbeats 60%
- #24,675 of 61,773 online storesbeats 54%
- #23,820 of 56,369 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 109 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 143 ms |
| Sep 26, 2026 | 140 ms |
| Oct 3, 2026 | 141 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 131 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.
Improve image delivery
3.3 s · 1.1 MB16 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
1.7 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Use efficient cache lifetimes
1.1 s · 306 KiB24 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and Shopify and others), adding 2.9 MB and 1.4 s of main-thread time.
Google Tag Manager adds 484 ms
484 msGoogle Tag Manager costs a phone 484 ms of main-thread work and 819 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 392 ms
392 msYouTube costs a phone 392 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 122 KiBAbout 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 161 ms
161 msShopify costs a phone 161 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 143 ms
143 msKlaviyo costs a phone 143 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 42 KiB42 KiB could be saved by minifying JavaScript.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 28.9 s
28.9 sYour largest element takes 28.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “★★★★★ 3,300+ 5-STAR REVIEWS For People Who’ve Given Up on B…”.
Time to Interactive: 33.4 s
33.4 sThe page becomes fully interactive after 33.4 s. Good is under 3.8 s.
First Contentful Paint: 7.2 s
7.2 sThe first text or image appears after 7.2 s on a phone. Good is under 1.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 481 ms
481 msScripts block taps and scrolling for 481 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 341 ms
341 msReal visitors wait 341 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.041
0.041The layout barely moves while loading (CLS 0.041, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 354 requests
6.2 MBYour homepage downloads 6.2 MB in 354 requests on a phone: scripts 2.8 MB (119), images 1.8 MB (34) and other files 930 KiB (147). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
620 KiB3 images are downloaded at several times the size a phone draws them, for example Header-homepage2.webp at 3,000 px wide, shown at 360 px. Resized copies would save about 620 KiB.
7 images below the first screen load straight away
7 images further down the page (520 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“As Seen On” and “Nourish Your Body & Our Planet”). One clear main headline is easier for people and search engines.
Meta description is long (210 characters)
Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
59 internal links, 7 external
The homepage links to 59 pages on livepacha.com and 7 external pages.
6 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Organic Gluten-Free Sourdough Buckwheat Bread | PACHA”.
Canonical URL set
The canonical URL is https://livepacha.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://livepacha.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (527 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://livepacha.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://livepacha.com/pages/regenerative-agriculture-1 and https://livepacha.com/pages/regenerative-agriculture all use the title “Regenerative Agriculture”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://livepacha.com/collections/pacha-best-sellers, https://livepacha.com/blogs/news, https://livepacha.com/blogs/pacha-recipes and https://livepacha.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://livepacha.com/pages/regenerative-agriculture-1 and https://livepacha.com/pages/regenerative-agriculture use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://livepacha.com/pages/regenerative-agriculture, whose canonical is https://livepacha.com/pages/regenerative-agriculture-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://livepacha.com/products/buckwheat-sourdough-loaf has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://livepacha.com/pages/meet-our-people took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 374 words of copy
The homepage carries about 374 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Where To Buy”, “SHOP NOW” and “LEARN MORE”.
13 short forms
13 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at livepacha.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gempages Builder · Pncn7p763 Opensend · Klaviyo Email Marketing Sms · Candy Rack · Triplewhale · Microsoft Clarity · Judge Me Reviews · Event Promotion Bar · goaffpro.com · hextom.com · nfcube.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on livepacha.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.