liveplusultra.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

90 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

16 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (Klaviyo, Cloudflare and shareasale.com and others), adding 255 KiB and 122 ms of main-thread time.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

About 16 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Plus Ultra Logo”.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 233 requests on a phone: images 1.9 MB (26), scripts 961 KiB (124) and stylesheets 76 KiB (44). Under 2 MB keeps phones on slow connections fast.

12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

plus-ultra-logo_height-30-v-1613693715.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

8 images further down the page (824 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

49 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 23 characters: “Plus Ultra – PLUS ULTRA”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “Oral Care Reimagined”). One clear main headline is easier for people and search engines.

Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 115 pages on liveplusultra.com and 8 external pages.

There is no https://liveplusultra.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://liveplusultra.com/collections/accessories, https://liveplusultra.com/collections/all-toothbrushes, https://liveplusultra.com/collections/replacement-heads, https://liveplusultra.com/collections/bamboo-toothbrushes, https://liveplusultra.com/collections/oral-care and https://liveplusultra.com/collections/toothpaste and 6 others have no <title>, so Google invents the link text in results.

https://liveplusultra.com/collections/featured-products, https://liveplusultra.com/collections/accessories, https://liveplusultra.com/collections/all-toothbrushes, https://liveplusultra.com/collections/replacement-heads, https://liveplusultra.com/collections/bamboo-toothbrushes and https://liveplusultra.com/collections/oral-care and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://liveplusultra.com/collections/accessories, https://liveplusultra.com/collections/all-toothbrushes, https://liveplusultra.com/collections/replacement-heads, https://liveplusultra.com/collections/bamboo-toothbrushes, https://liveplusultra.com/collections/oral-care and https://liveplusultra.com/collections/toothpaste and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://liveplusultra.com/collections/accessories, https://liveplusultra.com/collections/all-toothbrushes, https://liveplusultra.com/collections/replacement-heads, https://liveplusultra.com/collections/bamboo-toothbrushes, https://liveplusultra.com/collections/oral-care and https://liveplusultra.com/collections/toothpaste and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

14 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 452 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.