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lnkobrand.com website review
Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 75 checks
This review found 26 issues worth fixing on lnkobrand.com, 8 of them high impact, across 75 checks. The most urgent: page weight: 8.3 MB in 217 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,278 of 92,710 reviewed websitesbeats 72%
- #13,279 of 49,323 online storesbeats 67%
- #12,841 of 44,495 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 989 ms |
| May 30, 2026 | 979 ms |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 117 ms |
| Sep 5, 2026 | 122 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 148 KiBAbout 148 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 518 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
8 third-party services on the page
8 third-party services load with your homepage (TikTok, Shopify and Klaviyo and others), adding 640 KiB and 253 ms of main-thread time.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 37 KiB7 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Improve image delivery
15 KiB1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.7 s
10.7 sThe page becomes fully interactive after 10.7 s. Good is under 3.8 s.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 587 ms
587 msReal visitors wait 587 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 68 ms
68 msScripts block the page for only 68 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.3 MB in 217 requests
8.3 MBYour homepage downloads 8.3 MB in 217 requests on a phone: media 6.0 MB (1), other files 1.0 MB (113) and scripts 728 KiB (64). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 281.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
76 internal links, 10 external
The homepage links to 76 pages on lnkobrand.com and 10 external pages.
5 checks passed
Title: 54 characters
Your title is a healthy 54 characters: “LNKO | Lunettes optique et solaires au Maroc à 650 dhs”.
Canonical URL set
The canonical URL is https://lnkobrand.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lnkobrand.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (524 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lnkobrand.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://lnkobrand.com/collections/black-friday-26, https://lnkobrand.com/collections/black-friday26-30, https://lnkobrand.com/collections/black-friday-30, https://lnkobrand.com/collections/lnko-x-a-conic, https://lnkobrand.com/collections/solaire and https://lnkobrand.com/collections/optique and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://lnkobrand.com/products/sera-banana-breeze and https://lnkobrand.com/products/sera-pistachio-frost use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://lnkobrand.com/collections/black-friday-26, https://lnkobrand.com/collections/black-friday26-30, https://lnkobrand.com/collections/black-friday-30, https://lnkobrand.com/collections/lnko-x-a-conic, https://lnkobrand.com/collections/solaire and https://lnkobrand.com/collections/femmes-solaire and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 335 words of copy
The homepage carries about 335 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop now” and “Contact information”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: TikTok Pixel.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lnkobrand.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Parkour Tiktok Pixel · Klaviyo Email Marketing Sms · Musbu Wa Chat · Spin Wheel · nfcube.com · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 48
- Headquarters
- Casablanca
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on lnkobrand.com, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.