localiq.co.uk website review

About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.6 s faster on a phone.

YouTube costs a phone 1.9 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 445 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 third-party services load with your homepage (YouTube, Other Google APIs/SDKs and New Relic and others), adding 4.2 MB and 1.9 s of main-thread time.

18 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

3 images could be 66 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 18.5 s on a phone. Good is under 1.8 s.

Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The UK’s Leading SEO Agency”.

Visually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 865 ms in total while the page loads. Good is under 200 ms.

For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.4 MB in 109 requests on a phone: scripts 3.6 MB (25), stylesheets 727 KiB (25) and HTML 395 KiB (5). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

97 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 43 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Structured data found (BreadcrumbList, HowTo, ImageObject and ItemList) but with 1 problem, for example “Organization: missing name”.

The homepage links to 155 pages on localiq.co.uk and 14 external pages.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://localiq.co.uk/digital-marketing-services/client-centre, whose canonical is https://localiq.co.uk/digital-marketing-services/marketing-analytics. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://localiq.co.uk/digital-marketing-services/content-marketing-services, https://localiq.co.uk/digital-marketing-services/print-advertising and https://localiq.co.uk/digital-marketing-services/client-centre took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,214 words of visible text.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.