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localpalatemarketplace.com website review
Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 81 checks
This review found 34 issues worth fixing on localpalatemarketplace.com, 13 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #26,743 of 94,591 reviewed websitesbeats 66%
- #16,971 of 50,798 online storesbeats 60%
- #16,364 of 45,926 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 108 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 124 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 148 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 126 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 115 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.6 s
5.7 s
6.9 s
8.0 s
9.2 s
Speed
Reduce unused JavaScript
1.5 s · 626 KiBAbout 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
hcaptcha.com adds 1.2 s
1.2 shcaptcha.com costs a phone 1.2 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,215 HTML elements
The page has 5,215 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Shopify and Google Tag Manager and others), adding 2.7 MB and 1.8 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 338 KiB21 images could be 338 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Use efficient cache lifetimes
500 ms · 146 KiB17 files are served with short cache lifetimes, so returning visitors download them again (146 KiB).
Shopify adds 407 ms
407 msShopify costs a phone 407 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.9 s
15.9 sYour largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Total Blocking Time: 807 ms
807 msScripts block taps and scrolling for 807 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 561 ms
561 msReal visitors wait 561 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 418 requests
4.7 MBYour homepage downloads 4.7 MB in 418 requests on a phone: scripts 2.2 MB (196), other files 899 KiB (140) and images 882 KiB (35). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
fathers-day-23-slideshow.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 160.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (17 elements)
Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 101 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
434 internal links, 25 external
The homepage links to 434 pages on localpalatemarketplace.com and 25 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “The Local Palate Marketplace is your local online marketplace, a curated collection of Southern-made, artisan goods for…”.
Title: 41 characters
Your title is a healthy 41 characters: “Local Palate Marketplace | Shop the South”.
Canonical URL set
The canonical URL is https://localpalatemarketplace.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://localpalatemarketplace.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,245 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://localpalatemarketplace.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://localpalatemarketplace.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://localpalatemarketplace.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://localpalatemarketplace.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://localpalatemarketplace.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
16 small tap targets
16 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 877 words of copy
The homepage carries about 877 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop New Arrivals”.
15 calls to action
The homepage has 15 calls to action, for example “Sign up”, “Join the Cookbook Club” and “Shop New Arrivals”.
25 short forms
25 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at localpalatemarketplace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Xcloud Search Filter · Globo Product Options · Forms · Dealeasy · Selleasy · chimpstatic.com · kxcdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on localpalatemarketplace.com, including 17 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.