localwavecoffee.com website review

About 983 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

hcaptcha.com costs a phone 1.2 s of main-thread work and 2.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 5.0 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (hcaptcha.com, Shopify and Clarity and others), adding 4.0 MB and 1.7 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 294 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 images could be 149 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (141 KiB).

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

About 14 KiB of CSS is downloaded but never applied on this page.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 462 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.9 MB in 472 requests on a phone: scripts 3.0 MB (181), other files 1.2 MB (225) and HTML 1,011 KiB (10). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example LocalWaveCoffeeRoastersLogo_Transparent_Cropped.svg at 1,555 px wide, shown at 120 px. Resized copies would save about 50 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

Your <h1> is empty.

The homepage links to 61 pages on localwavecoffee.com and 3 external pages.

https://localwavecoffee.com/collections/all, https://localwavecoffee.com/policies/shipping-policy, https://localwavecoffee.com/a/loyalty-program, https://localwavecoffee.com/pages/brick-and-mortar and https://localwavecoffee.com/pages/careers have no meta description, so Google writes the search snippet from whatever text it finds.

https://localwavecoffee.com/a/loyalty-program and https://localwavecoffee.com/pages/brick-and-mortar have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Requests the notification permission on page load.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 403 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.