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loopearplugs.com website review
Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 86 checks
This review found 33 issues worth fixing on loopearplugs.com, 15 of them high impact, across 86 checks. The most urgent: page weight: 33.8 MB in 327 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #64,946 of 98,360 reviewed websitesbeats 30%
- #39,840 of 53,692 online storesbeats 22%
- #37,526 of 48,697 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 354 ms |
| May 23, 2026 | 361 ms |
| May 30, 2026 | 367 ms |
| Jun 6, 2026 | 372 ms |
| Jun 13, 2026 | 378 ms |
| Jun 20, 2026 | 382 ms |
| Jun 27, 2026 | 390 ms |
| Jul 4, 2026 | 403 ms |
| Jul 11, 2026 | 415 ms |
| Jul 18, 2026 | 419 ms |
| Jul 25, 2026 | 410 ms |
| Aug 1, 2026 | 398 ms |
| Aug 8, 2026 | 393 ms |
| Aug 15, 2026 | 390 ms |
| Aug 22, 2026 | 388 ms |
| Aug 29, 2026 | 387 ms |
| Sep 5, 2026 | 382 ms |
| Sep 12, 2026 | 378 ms |
| Sep 19, 2026 | 382 ms |
| Sep 26, 2026 | 390 ms |
| Oct 3, 2026 | 397 ms |
| Oct 10, 2026 | 410 ms |
| Oct 17, 2026 | 412 ms |
| Oct 24, 2026 | 409 ms |
| Oct 31, 2026 | 407 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
5.0 s
6.2 s
7.5 s
8.7 s
10.0 s
Speed
Google Tag Manager adds 1.3 s
1.3 sGoogle Tag Manager costs a phone 1.3 s of main-thread work and 1,011 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.8 s
A phone's processor spends 11.8 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,253 HTML elements
The page has 5,253 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, PayPal and Yotpo and others), adding 11.9 MB and 3.0 s of main-thread time.
Reduce unused JavaScript
1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page.
Shopify adds 183 ms
183 msShopify costs a phone 183 ms of main-thread work and 9.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.0 MB30 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.
PayPal adds 355 ms
355 msPayPal costs a phone 355 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 306 ms
306 msYotpo costs a phone 306 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
193 KiB13 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
82 KiBAbout 82 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
29 KiB29 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 31.9 s
31.9 sThe page becomes fully interactive after 31.9 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.8 s
2.8 sScripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.1 s
6.1 sYour largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 465 ms
465 msReal visitors wait 465 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 354 ms to 407 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 436 ms
436 msReal visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.07
0.07The layout barely moves while loading (CLS 0.07, good is under 0.1).
Images and page weight
Page weight: 33.8 MB in 327 requests
33.8 MBYour homepage downloads 33.8 MB in 327 requests on a phone: media 27.9 MB (19), scripts 3.0 MB (116) and images 1.2 MB (45). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
2.2 MB5 images are downloaded at several times the size a phone draws them, for example e58123de801de13b598397857fa7b2819b1d7ced.jpg at 2,731 px wide, shown at 122 px. Resized copies would save about 2.2 MB.
3 images over 500 KB
3 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 9.6 g of CO₂ per visit
9.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.57 g of CO₂e: 1148.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must be contained by particular parents (4 elements)
Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (7 elements).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 295 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.loopearplugs.com/cdn/shop/files/pandectes-banner-…”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
167 internal links, 7 external
The homepage links to 167 pages on loopearplugs.com and 7 external pages.
7 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Discover stylish Loop earplugs: experience life at your volume. Loved by 14M+ customers for concerts, sleep, focus & mo…”.
One H1 headline
Your main headline reads: “Loop Earplugs”.
Title: 38 characters
Your title is a healthy 38 characters: “Your Life, Your Volume | Loop Earplugs”.
Canonical URL set
The canonical URL is https://www.loopearplugs.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.loopearplugs.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,498 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.loopearplugs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.loopearplugs.com/products/build-your-bundle and https://www.loopearplugs.com/pages/about-us have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://www.loopearplugs.com/products/dream, https://www.loopearplugs.com/collections/bundles, https://www.loopearplugs.com/collections/all, https://www.loopearplugs.com/collections/accessories, https://www.loopearplugs.com/pages/earplugs-for-sleeping and https://www.loopearplugs.com/pages/contact and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187130367&Ver=2&mid=ca3c9106-e8e7-46d3-a608-5615a7c8ec28&bo=1&sid=a2aecd60d7f211f1ad297b2a125b710d&vid=a2aee140d7f211f1af5d43e1319d06b5&vids=1&msclkid=N&pi=918639831&l.
6 small tap targets
6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 350 words of copy
The homepage carries about 350 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now” and “Shop & Save”.
35 calls to action
The homepage has 35 calls to action, for example “Shop & Save”, “Shop by product” and “Shop by need”.
17 short forms
17 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks, a star rating, 1 trust badge and “Loved by 14M customers”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
13 trackers load before any consent
13Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
59 cookies set on arrival
59Opening the homepage sets 59 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loopearplugs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 16 open roles
- Teams
- Product (8), Operations (5), Commercial (3)
- Job board
- ashby
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on loopearplugs.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.