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loopearplugs.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 86 checks

This review found 33 issues worth fixing on loopearplugs.com, 15 of them high impact, across 86 checks. The most urgent: page weight: 33.8 MB in 327 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
429 ms344 msMay 16Oct 31407 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026354 ms
May 23, 2026361 ms
May 30, 2026367 ms
Jun 6, 2026372 ms
Jun 13, 2026378 ms
Jun 20, 2026382 ms
Jun 27, 2026390 ms
Jul 4, 2026403 ms
Jul 11, 2026415 ms
Jul 18, 2026419 ms
Jul 25, 2026410 ms
Aug 1, 2026398 ms
Aug 8, 2026393 ms
Aug 15, 2026390 ms
Aug 22, 2026388 ms
Aug 29, 2026387 ms
Sep 5, 2026382 ms
Sep 12, 2026378 ms
Sep 19, 2026382 ms
Sep 26, 2026390 ms
Oct 3, 2026397 ms
Oct 10, 2026410 ms
Oct 17, 2026412 ms
Oct 24, 2026409 ms
Oct 31, 2026407 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of loopearplugs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. loopearplugs.com at 1.2 s1.2 s
  2. loopearplugs.com at 2.5 s2.5 s
  3. loopearplugs.com at 3.7 s3.7 s
  4. loopearplugs.com at 5.0 s5.0 s
  5. loopearplugs.com at 6.2 s6.2 s
  6. loopearplugs.com at 7.5 s7.5 s
  7. loopearplugs.com at 8.7 s8.7 s
  8. loopearplugs.com at 10.0 s10.0 s

Speed

12 to fix38
  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1,011 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,253 HTML elements

    The page has 5,253 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, PayPal and Yotpo and others), adding 11.9 MB and 3.0 s of main-thread time.

  • Reduce unused JavaScript

    1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page.

  • Shopify adds 183 ms

    183 ms

    Shopify costs a phone 183 ms of main-thread work and 9.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.0 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.

  • PayPal adds 355 ms

    355 ms

    PayPal costs a phone 355 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 306 ms

    306 ms

    Yotpo costs a phone 306 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    193 KiB

    13 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    29 KiB

    29 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.8 s

    2.8 s

    Scripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 465 ms

    465 ms

    Real visitors wait 465 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 354 ms to 407 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 436 ms

    436 ms

    Real visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.07

    0.07

    The layout barely moves while loading (CLS 0.07, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 33.8 MB in 327 requests

    33.8 MB

    Your homepage downloads 33.8 MB in 327 requests on a phone: media 27.9 MB (19), scripts 3.0 MB (116) and images 1.2 MB (45). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    2.2 MB

    5 images are downloaded at several times the size a phone draws them, for example e58123de801de13b598397857fa7b2819b1d7ced.jpg at 2,731 px wide, shown at 122 px. Resized copies would save about 2.2 MB.

  • 3 images over 500 KB

    3 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.6 g of CO₂ per visit

    9.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.57 g of CO₂e: 1148.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10097
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (7 elements).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 295 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.loopearplugs.com/cdn/shop/files/pandectes-banner-…”.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 167 internal links, 7 external

    The homepage links to 167 pages on loopearplugs.com and 7 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Discover stylish Loop earplugs: experience life at your volume. Loved by 14M+ customers for concerts, sleep, focus & mo…”.

  • One H1 headline

    Your main headline reads: “Loop Earplugs”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Your Life, Your Volume | Loop Earplugs”.

  • Canonical URL set

    The canonical URL is https://www.loopearplugs.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.loopearplugs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,498 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.loopearplugs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.loopearplugs.com/products/build-your-bundle and https://www.loopearplugs.com/pages/about-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://www.loopearplugs.com/products/dream, https://www.loopearplugs.com/collections/bundles, https://www.loopearplugs.com/collections/all, https://www.loopearplugs.com/collections/accessories, https://www.loopearplugs.com/pages/earplugs-for-sleeping and https://www.loopearplugs.com/pages/contact and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 4 broken images

    4 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187130367&Ver=2&mid=ca3c9106-e8e7-46d3-a608-5615a7c8ec28&bo=1&sid=a2aecd60d7f211f1ad297b2a125b710d&vid=a2aee140d7f211f1af5d43e1319d06b5&vids=1&msclkid=N&pi=918639831&l.

  • 6 small tap targets

    6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 350 words of copy

    The homepage carries about 350 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “Shop & Save”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop & Save”, “Shop by product” and “Shop by need”.

  • 17 short forms

    17 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 36 testimonial or review blocks, a star rating, 1 trust badge and “Loved by 14M customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 59 cookies set on arrival

    59

    Opening the homepage sets 59 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loopearplugs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
16 open roles
Teams
Product (8), Operations (5), Commercial (3)
Job board
ashby

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on loopearplugs.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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