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loopearplugs.jp website review
Visit site (opens in a new tab)Reviewed 8 November 202626 issues · 78 checks
This review found 26 issues worth fixing on loopearplugs.jp, 6 of them high impact, across 78 checks. The most urgent: page weight: 20.9 MB in 306 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,808 of 98,383 reviewed websitesbeats 72%
- #14,550 of 53,710 online storesbeats 66%
- #14,092 of 48,711 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 231 ms |
| May 23, 2026 | 229 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 224 ms |
| Jun 13, 2026 | 226 ms |
| Jun 20, 2026 | 229 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 232 ms |
| Jul 11, 2026 | 231 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 229 ms |
| Aug 1, 2026 | 226 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 228 ms |
| Aug 22, 2026 | 233 ms |
| Aug 29, 2026 | 232 ms |
| Sep 5, 2026 | 228 ms |
| Sep 12, 2026 | 226 ms |
| Sep 19, 2026 | 228 ms |
| Sep 26, 2026 | 234 ms |
| Oct 3, 2026 | 245 ms |
| Oct 10, 2026 | 250 ms |
| Oct 17, 2026 | 245 ms |
| Oct 24, 2026 | 241 ms |
| Oct 31, 2026 | 232 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
2.9 s
3.4 s
3.9 s
Speed
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
4,247 HTML elements
The page has 4,247 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, yougreencolumn.com and Shopify and others), adding 10.0 MB and 294 ms of main-thread time.
Shopify adds 62 ms
62 msShopify costs a phone 62 ms of main-thread work and 9.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 880 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 137 KiB9 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).
Reduce unused JavaScript
163 KiBAbout 163 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
112 KiB5 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 105 ms
105 msYour server sent the HTML in 105 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.9 s
7.9 sYour largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 9.3 s
9.3 sThe page becomes fully interactive after 9.3 s. Good is under 3.8 s.
Real-user INP: 239 ms
239 msReal visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 978 ms
978 msReal visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 231 ms to 232 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 112 ms
112 msScripts block the page for only 112 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.019
0.019The layout barely moves while loading (CLS 0.019, good is under 0.1).
Images and page weight
Page weight: 20.9 MB in 306 requests
20.9 MBYour homepage downloads 20.9 MB in 306 requests on a phone: media 16.7 MB (8), fonts 1.2 MB (45) and images 1.1 MB (60). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Background_container_-_portrait_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.9 g of CO₂ per visit
5.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.91 g of CO₂e: 709.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 88 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token 'L', ..." "logo": Liquid err"... is not va)”.
137 internal links, 6 external
The homepage links to 137 pages on loopearplugs.jp and 6 external pages.
7 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “Loop(ループ)イヤープラグはスタイリッシュなデザインでノイズを低減し、あなたに合ったパーソナルスペースを創ります。いびき・騒音対策として睡眠におすすめの耳栓、集中力アップ、聴覚過敏の緩和、ライブやイベントで使える耳栓まで揃っています。”.
One H1 headline
Your main headline reads: “Loop Japan”.
Title: 30 characters
Your title is a healthy 30 characters: “今までになかったイヤープラグ(耳栓)| Loop Japan”.
Canonical URL set
The canonical URL is https://www.loopearplugs.jp/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.loopearplugs.jp/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (879 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.loopearplugs.jp/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://www.loopearplugs.jp/products/build-your-bundle, https://www.loopearplugs.jp/collections/accessories and https://www.loopearplugs.jp/pages/compare-loop-earplugs have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.loopearplugs.jp/pages/%E7%9D%A1%E7%9C%A0%E7%94%A8%E3%81%AE%E3%82%A4%E3%83%A4%E3%83%BC%E3%83%97%E3%83%A9%E3%82%B0, whose canonical is https://www.loopearplugs.jp/pages/%e7%9d%a1%e7%9c%a0%e7%94%a8%e3%81%ae%e3%82%a4%e3%83%a4%e3%83%bc%e3%83%97%e3%83%a9%e3%82%b0. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.loopearplugs.jp/collections/all-products, https://www.loopearplugs.jp/collections/accessories and https://www.loopearplugs.jp/pages/help-me-choose have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://www.loopearplugs.jp/products/dream, https://www.loopearplugs.jp/products/experience-plus, https://www.loopearplugs.jp/products/quiet and https://www.loopearplugs.jp/products/engage have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
58 of 59 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 89 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 272 words of copy
The homepage carries about 272 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
1 call to action
The homepage has 1 call to action, for example “Shop now”.
22 short forms
22 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loopearplugs.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Redo · Yotpo Product Reviews · Gorgias Live Chat Helpdesk · Black Crow Ai That Delivers · Gdpr Cookie Consent · Orbe Geolocation · Back In Stock · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on loopearplugs.jp, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.