Website review, no card needed
lorcoffee.com website review
Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 88 checks
This review found 35 issues worth fixing on lorcoffee.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #76,467 of 98,119 reviewed websitesbeats 19%
- #45,545 of 53,524 online storesbeats 12%
- #42,327 of 48,541 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 141 ms |
| Aug 15, 2026 | 142 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.6 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.
Use efficient cache lifetimes
1.8 s · 326 KiB31 files are served with short cache lifetimes, so returning visitors download them again (326 KiB).
Render-blocking requests
1.2 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
4,289 HTML elements
The page has 4,289 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and TikTok and others), adding 1.9 MB and 681 ms of main-thread time.
Minify JavaScript
600 ms · 102 KiB102 KiB could be saved by minifying JavaScript.
Reduce unused CSS
450 ms · 87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 231 ms
231 msGoogle Tag Manager costs a phone 231 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 108 ms
108 msShopify costs a phone 108 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Ada adds 61 ms
61 msAda costs a phone 61 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 39 KiB2 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Legacy JavaScript
200 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.1 s
23.1 sYour largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.2 s
24.2 sThe page becomes fully interactive after 24.2 s. Good is under 3.8 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 702 ms
702 msReal visitors wait 702 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 122 ms
122 msScripts block the page for only 122 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.041
0.041The layout barely moves while loading (CLS 0.041, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 292 requests
3.9 MBYour homepage downloads 3.9 MB in 292 requests on a phone: scripts 2.2 MB (101), other files 901 KiB (150) and fonts 295 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Headings skip levels
Headings skip levels (h4 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 129 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (27 characters)
Your title is only 27 characters: “L'OR Coffee – Peet's Coffee”. Between 30 and 65 characters leaves room to say what you do and for whom.
23 links with vague text
23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
185 internal links, 20 external
The homepage links to 185 pages on lorcoffee.com and 20 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.peets.com/pages/lor-coffee.
Structured data in place
Structured data found: Organization, Store and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.peets.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,188 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.peets.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.peets.com/pages/subscriptions has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
17 small tap targets
17 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 661 words of copy
The homepage carries about 661 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
56 calls to action
The homepage has 56 calls to action, for example “Shop Now”, “Shop” and “Subscribe & Save”.
25 short forms
25 short forms (2 fields at most) are right on the homepage, asking for an email.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lorcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Attentive · Elevar Conversion Tracking · Gdpr Backpack · Forms · builder.io · integrations-itbl.co · attn.tv · bazaarvoice.com · kount.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Enflow B.V.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on lorcoffee.com, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.