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lordofmaps.com website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 80 checks
This review found 33 issues worth fixing on lordofmaps.com, 8 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,813 of 97,940 reviewed websitesbeats 66%
- #17,898 of 53,403 online storesbeats 60%
- #17,276 of 48,429 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 984 ms |
| Jun 6, 2026 | 875 ms |
| Jun 13, 2026 | 876 ms |
| Jun 20, 2026 | 882 ms |
| Jun 27, 2026 | 887 ms |
| Jul 4, 2026 | 916 ms |
| Jul 11, 2026 | 940 ms |
| Jul 18, 2026 | 980 ms |
| Jul 25, 2026 | 980 ms |
| Aug 1, 2026 | 996 ms |
| Aug 8, 2026 | 965 ms |
| Aug 15, 2026 | 946 ms |
| Aug 22, 2026 | 951 ms |
| Aug 29, 2026 | 949 ms |
| Sep 5, 2026 | 976 ms |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 995 ms |
| Oct 3, 2026 | 978 ms |
| Oct 10, 2026 | 959 ms |
| Oct 17, 2026 | 959 ms |
| Oct 24, 2026 | 965 ms |
| Oct 31, 2026 | 962 ms |
| Nov 7, 2026 | 931 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 116 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 119 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 121 ms |
| Oct 31, 2026 | 121 ms |
| Nov 7, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.3 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, route.com and PayPal and others), adding 4.1 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
300 ms · 844 KiB10 files are served with short cache lifetimes, so returning visitors download them again (844 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
801 KiB17 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
450 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
route.com adds 265 ms
265 msroute.com costs a phone 265 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 274 ms
274 msKlaviyo costs a phone 274 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
PayPal adds 196 ms
196 msPayPal costs a phone 196 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 132 ms
132 msShopify costs a phone 132 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 140 ms
140 msrebuyengine.com costs a phone 140 ms of main-thread work and 726 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,975 HTML elements
The page has 1,975 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Legacy JavaScript
71 KiBPolyfills for old browsers add 71 KiB JavaScript that modern phones do not need.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.2 s
14.2 sYour largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.7 s
26.7 sThe page becomes fully interactive after 26.7 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 290 ms
290 msScripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 363 ms
363 msReal visitors wait 363 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 810 requests
7.1 MBYour homepage downloads 7.1 MB in 810 requests on a phone: other files 2.9 MB (651), scripts 2.2 MB (98) and images 1.4 MB (27). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Alabama-NF_297a6e43-b859-4790-bad5-15d2140549f7.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (12 characters)
Your title is only 12 characters: “Lord of Maps”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
63 internal links, 10 external
The homepage links to 63 pages on lordofmaps.com and 10 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Lord of Maps”.
Canonical URL set
The canonical URL is https://lordofmaps.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lordofmaps.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (925 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lordofmaps.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://lordofmaps.com/collections/shop, https://lordofmaps.com/collections/gift-ideas, https://lordofmaps.com/collections/specialty-maps, https://lordofmaps.com/collections/states, https://lordofmaps.com/collections/countries-and-such and https://lordofmaps.com/collections/books and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://lordofmaps.com/collections/countries-and-such took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 228 words
The homepage has only about 228 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Shop All”, “ORDER NOW” and “Highpoints Book”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lordofmaps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · Inbox · route.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Centerville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on lordofmaps.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.