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loveboo.com website review
Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 78 checks
This review found 34 issues worth fixing on loveboo.com, 10 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,239 of 108,955 reviewed websitesbeats 93%
- #2,908 of 61,775 online storesbeats 93%
- #2,825 of 56,370 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.5 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.9 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
900 ms · 135 KiB12 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
600 ms · 183 KiBAbout 183 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.1 MB and 499 ms of main-thread time.
Reduce unused CSS
300 ms · 120 KiBAbout 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 204 ms
204 msShopify costs a phone 204 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,249 HTML elements
The page has 2,249 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 111 KiB6 images could be 111 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Duplicated JavaScript
38 KiB38 KiB JavaScript is shipped twice across bundles.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 72 ms
72 msYour server sent the HTML in 72 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.2 s
10.2 sThe page becomes fully interactive after 10.2 s. Good is under 3.8 s.
Largest content (LCP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 77 ms
77 msScripts block the page for only 77 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 351 requests
3.1 MBYour homepage downloads 3.1 MB in 351 requests on a phone: scripts 1.1 MB (164), other files 892 KiB (128) and images 751 KiB (38). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
21 KiB1 image is downloaded at several times the size a phone draws it, for example 6e3651b8026fa2cd9564ec999e736c7050b3901a.png at 1,000 px wide, shown at 263 px. Resized copies would save about 21 KiB.
1 image below the first screen load straight away
1 image further down the page (54 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
100 internal links, 6 external
The homepage links to 100 pages on loveboo.com and 6 external pages.
7 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “Natural baby & maternity skincare. Paraben-free, British-made, trusted across UAE & GCC. Shop Love Boo.”.
One H1 headline
Your main headline reads: “Love Boo”.
Title: 60 characters
Your title is a healthy 60 characters: “Love Boo | Natural Baby & Pregnancy Skincare, Made in the UK”.
Canonical URL set
The canonical URL is https://loveboo.com/.
Structured data in place
Structured data found: OnlineStore, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://loveboo.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (358 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://loveboo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://loveboo.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://loveboo.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://loveboo.com/apps/gbb/easybundle/2 and https://loveboo.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://loveboo.com/apps/gbb/easybundle/2 and https://loveboo.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://loveboo.com/apps/gbb/easybundle/2 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
22 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 210 words
The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
22 calls to action
The homepage has 22 calls to action, for example “Shop All Pregnancy”, “Shop All Baby & Family” and “Shop All Accessories”.
18 short forms
18 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loveboo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Triplewhale · Klaviyo Email Marketing Sms · Inbox · Seowill Ai Seo · Mulwi Feeds · Kaching Bundles · Selecty · Fbp Fast Bundle · Microsoft Clarity · Bixgrow Affiliate · Hidepay · Gift Box Builder · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on loveboo.com, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.