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lrn.com website review

Visit site (opens in a new tab)Reviewed 3 November 202631 issues · 84 checks

This review found 31 issues worth fixing on lrn.com, 14 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
279 ms122 msMay 16Oct 31174 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026261 ms
May 23, 2026252 ms
May 30, 2026247 ms
Jun 6, 2026256 ms
Jun 13, 2026234 ms
Jun 20, 2026223 ms
Jun 27, 2026218 ms
Jul 4, 2026222 ms
Jul 11, 2026227 ms
Jul 18, 2026248 ms
Jul 25, 2026228 ms
Aug 1, 2026189 ms
Aug 8, 2026163 ms
Aug 15, 2026151 ms
Aug 22, 2026140 ms
Aug 29, 2026144 ms
Sep 5, 2026145 ms
Sep 12, 2026143 ms
Sep 19, 2026147 ms
Sep 26, 2026146 ms
Oct 3, 2026152 ms
Oct 10, 2026161 ms
Oct 17, 2026161 ms
Oct 24, 2026170 ms
Oct 31, 2026174 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lrn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lrn.com at 1.3 s1.3 s
  2. lrn.com at 2.6 s2.6 s
  3. lrn.com at 3.9 s3.9 s
  4. lrn.com at 5.3 s5.3 s
  5. lrn.com at 6.6 s6.6 s
  6. lrn.com at 7.9 s7.9 s
  7. lrn.com at 9.2 s9.2 s
  8. lrn.com at 10.5 s10.5 s

Speed

12 to fix29
  • Use efficient cache lifetimes

    1.7 s · 715 KiB

    75 files are served with short cache lifetimes, so returning visitors download them again (715 KiB).

  • Reduce unused JavaScript

    1.2 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.7 s

    1.7 s

    Google Tag Manager costs a phone 1.7 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Facebook and others), adding 2.8 MB and 3.2 s of main-thread time.

  • hsappstatic.net adds 644 ms

    644 ms

    hsappstatic.net costs a phone 644 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    550 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Improve image delivery

    489 KiB

    7 images could be 489 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 365 ms. During a long task the page ignores taps.

  • Facebook adds 290 ms

    290 ms

    Facebook costs a phone 290 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • leadoo.com adds 195 ms

    195 ms

    leadoo.com costs a phone 195 ms of main-thread work and 429 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    50 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Purpose-built solutions for inspiring ethical, compliant wo…”.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 252 ms

    252 ms

    Real visitors wait 252 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 677 ms

    677 ms

    Real visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 261 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 216 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 216 requests on a phone: scripts 2.7 MB (57), images 744 KiB (46) and fonts 659 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8995
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 104 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 164 internal links, 13 external

    The homepage links to 164 pages on lrn.com and 13 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Go beyond managing risk and reinvent your organization through ethics and compliance training. LRN offers values-based …”.

  • One H1 headline

    Your main headline reads: “Purpose-built solutions for inspiring ethical, compliant workforces”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Ethics & Compliance Program Solutions | LRN”.

  • Canonical URL set

    The canonical URL is https://lrn.com/.

  • Structured data in place

    Structured data found: Organization and VideoObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://lrn.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,016 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97042981&tm=gtm002&Ver=2&mid=c91e3e86-249d-4800-a6c3-e85c369a58f9&bo=1&sid=081e1060d73f11f18037e3f643cd3480&vid=081e3940d73f11f1bb3511c21365fe69&vids=1&msclkid=N&gtm_t.

  • 3 small tap targets

    3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 749 words of copy

    The homepage carries about 749 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a demo”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “Get a demo” and “Request demo”.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 84 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lrn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1994
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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