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lrt.lt website review
Visit site (opens in a new tab)Reviewed 3 November 202639 issues · 87 checks
This review found 39 issues worth fixing on lrt.lt, 22 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 114 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 115 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 114 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.5 s · 1.6 MB34 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Render-blocking requests
4.7 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Reduce unused JavaScript
3.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Reduce unused CSS
1.1 s · 348 KiBAbout 348 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 498 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.4 s
A phone's processor spends 9.4 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,199 HTML elements
The page has 3,199 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cookiebot.eu and Google/Doubleclick Ads and others), adding 1.3 MB and 3.0 s of main-thread time.
Improve image delivery
884 KiB12 images could be 884 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
cookiebot.eu adds 741 ms
741 mscookiebot.eu costs a phone 741 ms of main-thread work and 32 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 578 ms. During a long task the page ignores taps.
Google/Doubleclick Ads adds 345 ms
345 msGoogle/Doubleclick Ads costs a phone 345 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 282 ms
282 msFacebook costs a phone 282 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
130 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Minify CSS
130 ms · 5 KiB5 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Valdas Adamkus susitikime su studentais 1997 metų prezident…”.
Time to Interactive: 29.9 s
29.9 sThe page becomes fully interactive after 29.9 s. Good is under 3.8 s.
First Contentful Paint: 7.4 s
7.4 sThe first text or image appears after 7.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 2.9 s
2.9 sScripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 266 ms
266 msReal visitors wait 266 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 153 requests
4.9 MBYour homepage downloads 4.9 MB in 153 requests on a phone: scripts 2.2 MB (51), images 1.9 MB (55) and stylesheets 378 KiB (7). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
2524883-680935-1287x836.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images in older formats
9 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
105 KiB2 images are downloaded at several times the size a phone draws them, for example 2524883-680935-1287x836.jpg at 1,254 px wide, shown at 374 px. Resized copies would save about 105 KiB.
4 images below the first screen load straight away
4 images further down the page (278 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 125 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “Lietuvos nacionalinis radijas ir televizija. Naujienos, įrašai ir transliacijos. - LRT”.
Structured data has 1 problem
Structured data found (NewsMediaOrganization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
342 internal links, 24 external
The homepage links to 342 pages on lrt.lt and 24 external pages.
5 checks passed
Meta description: 75 characters
Your meta description is 75 characters: “Patikimiausias ir moderniausias Baltijos šalių visuomeninis transliuotojas.”.
Canonical URL set
The canonical URL is https://www.lrt.lt/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lrt.lt/servisai/sitemap/sitemap-index.xml.
AI search readiness
robots.txt blocks 3 AI answer engine crawlers
3 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No llms.txt
There is no https://www.lrt.lt/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 4 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,564 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://www.lrt.lt/mediateka and https://www.lrt.lt/radioteka have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.lrt.lt/mediateka, https://www.lrt.lt/radioteka and https://www.lrt.lt/projektai/eurovision-sport have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.lrt.lt/radioteka, https://www.lrt.lt/naujienos/lrt-paprastai and https://www.lrt.lt/projektai/eurovision-sport have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
56 of 58 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,334 words of copy
The homepage carries about 2,334 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lrt.lt, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Founded
- 1957
- Headquarters
- Vilnius
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on lrt.lt, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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