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lumedrygoods.com website review

Visit site (opens in a new tab)Reviewed 12 November 202614 issues · 49 checks

This review found 14 issues worth fixing on lumedrygoods.com, 3 of them high impact, across 49 checks. The most urgent: no social proof. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of lumedrygoods.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lumedrygoods.com at 0.4 s0.4 s
  2. lumedrygoods.com at 0.8 s0.8 s
  3. lumedrygoods.com at 1.1 s1.1 s
  4. lumedrygoods.com at 1.5 s1.5 s
  5. lumedrygoods.com at 1.9 s1.9 s
  6. lumedrygoods.com at 2.3 s2.3 s
  7. lumedrygoods.com at 2.6 s2.6 s
  8. lumedrygoods.com at 3.0 s3.0 s

Speed

92
  • Use efficient cache lifetimes

    157 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (157 KiB).

  • Reduce unused JavaScript

    128 KiB

    About 128 KiB of JavaScript is downloaded but never used on this page.

  • 3 third-party services on the page

    3 third-party services load with your homepage (pop-convert.com, Shopify and shop.app), adding 273 KiB and 91 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 205 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix99
  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest Contentful Paint: 1.9 s

    1.9 s

    Your largest element renders in 1.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Lume Dry Goods apparel and hats are now available on Lume.c…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 7 ms

    7 ms

    Scripts block the page for only 7 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.7 MB in 94 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 94 requests on a phone: fonts 726 KiB (4), other files 469 KiB (28) and scripts 427 KiB (46). That is a lean page.

Accessibility

3 to fixGoogle 9195
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9292
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

7 checks passed
  • Meta description: 105 characters

    Your meta description is 105 characters: “Apparel line for Lume Cannabis Co. Ultra-soft cotton shirts and performance tops, plus stickers and hats.”.

  • One H1 headline

    Your main headline reads: “We've Moved!”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Lume Dry Goods | Lume Cannabis Co Official Apparel”.

  • Canonical URL set

    The canonical URL is https://lumedrygoods.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lumedrygoods.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://lumedrygoods.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

Google 96100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 31 words

    The homepage has only about 31 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “[email protected]”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop now”, “[email protected]” and “Learn more”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lumedrygoods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Foxkit Upsell Bundles · pop-convert.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 14 issues on lumedrygoods.com, including 3 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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