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lumibricks.com website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 91 checks
This review found 41 issues worth fixing on lumibricks.com, 12 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #28,973 of 102,020 reviewed websitesbeats 66%
- #18,940 of 56,611 online storesbeats 60%
- #18,299 of 51,485 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 142 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 165 ms |
| Jun 13, 2026 | 185 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 304 ms |
| Jul 4, 2026 | 366 ms |
| Jul 11, 2026 | 392 ms |
| Jul 18, 2026 | 374 ms |
| Jul 25, 2026 | 336 ms |
| Aug 1, 2026 | 296 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 222 ms |
| Aug 22, 2026 | 190 ms |
| Aug 29, 2026 | 178 ms |
| Sep 5, 2026 | 172 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.6 s
7.7 s
8.8 s
Speed
Improve image delivery
2.3 s · 1.5 MB20 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
Reduce unused JavaScript
2.6 s · 882 KiBAbout 882 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, vitals.app and Clarity and others), adding 7.2 MB and 1.2 s of main-thread time.
Reduce unused CSS
910 ms · 305 KiBAbout 305 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Shopify adds 243 ms
243 msShopify costs a phone 243 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 184 KiB29 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).
Minify CSS
300 ms · 22 KiB22 KiB could be saved by minifying CSS.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.
vitals.app adds 234 ms
234 msvitals.app costs a phone 234 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hiifans.com adds 113 ms
113 mshiifans.com costs a phone 113 ms of main-thread work and 881 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,745 HTML elements
The page has 1,745 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
200 ms · 131 KiB131 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.
Render-blocking requests
150 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 46.5 s
46.5 sYour largest element takes 46.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.8 s
18.8 sVisually, the page fills in at 18.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 57.4 s
57.4 sThe page becomes fully interactive after 57.4 s. Good is under 3.8 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 371 ms
371 msScripts block taps and scrolling for 371 ms in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 142 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 703 ms
703 msReal visitors wait 703 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.034
0.034The layout barely moves while loading (CLS 0.034, good is under 0.1).
Images and page weight
Page weight: 11.4 MB in 411 requests
11.4 MBYour homepage downloads 11.4 MB in 411 requests on a phone: fonts 5.0 MB (7), images 2.4 MB (45) and scripts 2.4 MB (138). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
11_9a156d05-029a-467f-922b-3244431686a7.webp weighs 532 KiB. On a phone connection a single image that size takes seconds.
11 images in older formats
11 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
338.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.2 g of CO₂ per visit
3.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 62 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
54 internal links, 13 external
The homepage links to 54 pages on lumibricks.com and 13 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Shop Lumibricks lighted brick building sets – creative lighting block kits with lights kits. Explore steampunk, medieva…”.
One H1 headline
Your main headline reads: “Lumibricks”.
Title: 44 characters
Your title is a healthy 44 characters: “Lumibricks - Building Blocks with Light Kits”.
Canonical URL set
The canonical URL is https://www.lumibricks.com/.
Structured data in place
Structured data found: BreadcrumbList and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.lumibricks.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.lumibricks.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (691 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
https://www.lumibricks.com/collections/best-sellers, https://www.lumibricks.com/pages/reward, https://www.lumibricks.com/collections/all-products and https://www.lumibricks.com/pages/light-up-your-christmas-with-lumibricks have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.lumibricks.com/pages/join-the-lumibricks-creator-program took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
6 broken images
6 images failed to load on a phone, for example https://raw.githubusercontent.com/activemerchant/payment_icons/refs/heads/master/app/assets/images/payment_icons/visa.svg.
13 small tap targets
13 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 321 words of copy
The homepage carries about 321 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Subscribe” and “Track Your Order”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lumibricks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on lumibricks.com, including 19 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.