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lumen.com.mx website review
Visit site (opens in a new tab)Reviewed 29 October 202637 issues · 87 checks
This review found 37 issues worth fixing on lumen.com.mx, 20 of them high impact, across 87 checks. The most urgent: google Tag Manager adds 1.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 202 ms |
| May 16, 2026 | 200 ms |
| May 23, 2026 | 194 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 202 ms |
| Jun 27, 2026 | 198 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 182 ms |
| Aug 1, 2026 | 181 ms |
| Aug 8, 2026 | 185 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 224 ms |
| Sep 19, 2026 | 232 ms |
| Sep 26, 2026 | 240 ms |
| Oct 3, 2026 | 245 ms |
| Oct 10, 2026 | 251 ms |
| Oct 17, 2026 | 260 ms |
| Oct 24, 2026 | 269 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Google Tag Manager adds 1.8 s
1.8 sGoogle Tag Manager costs a phone 1.8 s of main-thread work and 569 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 12
12/100Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 6.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,269 HTML elements
The page has 6,269 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.4 MB and 3.3 s of main-thread time.
Improve image delivery
2.5 MB23 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
750 ms · 578 KiBAbout 578 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 975 ms. During a long task the page ignores taps.
Facebook adds 770 ms
770 msFacebook costs a phone 770 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
330 KiB9 files are served with short cache lifetimes, so returning visitors download them again (330 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 943 ms
943 msReal visitors wait 943 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.39
0.39For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.
First Contentful Paint: 7.8 s
7.8 sThe first text or image appears after 7.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 3.8 s
3.8 sScripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 23.3 s
23.3 sThe page becomes fully interactive after 23.3 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.269
0.269The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 202 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 672 ms
672 msReal visitors wait 672 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 8.0 MB in 161 requests
8.0 MBYour homepage downloads 8.0 MB in 161 requests on a phone: images 5.2 MB (58), scripts 1.5 MB (27) and fonts 978 KiB (12). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
226 text elements with low contrast
226 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Links look like plain text
14 links inside paragraphs rely on colour alone to stand out.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
161 links without text
161 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (63 elements)
All page content should be contained by landmarks: 63 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
367 internal links, 11 external
The homepage links to 367 pages on lumen.com.mx and 11 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Papelería Lumen te ofrece útiles escolares, papel, muebles de oficina, tecnología y materiales de arte disponibles las …”.
One H1 headline
Your main headline reads: “¡Todo lo que necesitas está en Lumen, tu Papelería en Línea!”.
Title: 39 characters
Your title is a healthy 39 characters: “Papelería Lumen | regreso a clases 2026”.
Canonical URL set
The canonical URL is https://lumen.com.mx/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lumen.com.mx/sitemap.xml.
AI search readiness
No llms.txt
There is no https://lumen.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,776 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187230435&tm=gtm002&Ver=2&mid=4bf2f4df-c618-4d85-aa7d-3414e0d3320d&bo=1&sid=0962dbc0d3bd11f1819bdbe8a82046b0&vid=0962f8e0d3bd11f1b6e9f304f31a559a&vids=1&msclkid=N>m_.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 413 ()”.
15 distorted images
15 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
163 of 193 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,317 words of copy
The homepage carries about 3,317 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Estantería Bertolini Book Color Blanco”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 4 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lumen.com.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- nopCommerce
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on lumen.com.mx, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.