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lumen.com.mx website review

Visit site (opens in a new tab)Reviewed 29 October 202637 issues · 87 checks

This review found 37 issues worth fixing on lumen.com.mx, 20 of them high impact, across 87 checks. The most urgent: google Tag Manager adds 1.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
282 ms168 msMay 9Oct 24269 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026202 ms
May 16, 2026200 ms
May 23, 2026194 ms
May 30, 2026195 ms
Jun 6, 2026195 ms
Jun 13, 2026195 ms
Jun 20, 2026202 ms
Jun 27, 2026198 ms
Jul 4, 2026195 ms
Jul 11, 2026190 ms
Jul 18, 2026183 ms
Jul 25, 2026182 ms
Aug 1, 2026181 ms
Aug 8, 2026185 ms
Aug 15, 2026188 ms
Aug 22, 2026194 ms
Aug 29, 2026204 ms
Sep 5, 2026213 ms
Sep 12, 2026224 ms
Sep 19, 2026232 ms
Sep 26, 2026240 ms
Oct 3, 2026245 ms
Oct 10, 2026251 ms
Oct 17, 2026260 ms
Oct 24, 2026269 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lumen.com.mx (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lumen.com.mx at 0.4 s0.4 s
  2. lumen.com.mx at 0.8 s0.8 s
  3. lumen.com.mx at 1.1 s1.1 s
  4. lumen.com.mx at 1.5 s1.5 s
  5. lumen.com.mx at 1.9 s1.9 s
  6. lumen.com.mx at 2.3 s2.3 s
  7. lumen.com.mx at 2.7 s2.7 s
  8. lumen.com.mx at 3.0 s3.0 s

Speed

11 to fix12
  • Google Tag Manager adds 1.8 s

    1.8 s

    Google Tag Manager costs a phone 1.8 s of main-thread work and 569 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 12

    12/100

    Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 6.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,269 HTML elements

    The page has 6,269 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.4 MB and 3.3 s of main-thread time.

  • Improve image delivery

    2.5 MB

    23 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    750 ms · 578 KiB

    About 578 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 975 ms. During a long task the page ignores taps.

  • Facebook adds 770 ms

    770 ms

    Facebook costs a phone 770 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    330 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (330 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 943 ms

    943 ms

    Real visitors wait 943 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.39

    0.39

    For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 7.8 s

    7.8 s

    The first text or image appears after 7.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 3.8 s

    3.8 s

    Scripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.269

    0.269

    The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 202 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 672 ms

    672 ms

    Real visitors wait 672 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 8.0 MB in 161 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 161 requests on a phone: images 5.2 MB (58), scripts 1.5 MB (27) and fonts 978 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8190
  • 226 text elements with low contrast

    226 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Links look like plain text

    14 links inside paragraphs rely on colour alone to stand out.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 161 links without text

    161 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (63 elements)

    All page content should be contained by landmarks: 63 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 367 internal links, 11 external

    The homepage links to 367 pages on lumen.com.mx and 11 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Papelería Lumen te ofrece útiles escolares, papel, muebles de oficina, tecnología y materiales de arte disponibles las …”.

  • One H1 headline

    Your main headline reads: “¡Todo lo que necesitas está en Lumen, tu Papelería en Línea!”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “Papelería Lumen | regreso a clases 2026”.

  • Canonical URL set

    The canonical URL is https://lumen.com.mx/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lumen.com.mx/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://lumen.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,776 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 10 broken images

    10 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187230435&tm=gtm002&Ver=2&mid=4bf2f4df-c618-4d85-aa7d-3414e0d3320d&bo=1&sid=0962dbc0d3bd11f1819bdbe8a82046b0&vid=0962f8e0d3bd11f1b6e9f304f31a559a&vids=1&msclkid=N&gtm_.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 413 ()”.

  • 15 distorted images

    15 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    163 of 193 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,317 words of copy

    The homepage carries about 3,317 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Estantería Bertolini Book Color Blanco”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 4 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lumen.com.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
nopCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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