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lunge.com website review
Visit site (opens in a new tab)Reviewed 5 November 202630 issues · 76 checks
This review found 30 issues worth fixing on lunge.com, 12 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #60,733 of 107,998 reviewed websitesbeats 39%
- #39,353 of 61,160 online storesbeats 31%
- #37,495 of 55,816 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 870 ms |
| May 23, 2026 | 853 ms |
| May 30, 2026 | 869 ms |
| Jun 6, 2026 | 890 ms |
| Jun 13, 2026 | 880 ms |
| Jun 20, 2026 | 917 ms |
| Jun 27, 2026 | 939 ms |
| Jul 4, 2026 | 940 ms |
| Jul 11, 2026 | 980 ms |
| Jul 18, 2026 | 952 ms |
| Jul 25, 2026 | 943 ms |
| Aug 1, 2026 | 959 ms |
| Aug 8, 2026 | 955 ms |
| Aug 15, 2026 | 969 ms |
| Aug 22, 2026 | 952 ms |
| Aug 29, 2026 | 931 ms |
| Sep 5, 2026 | 926 ms |
| Sep 12, 2026 | 938 ms |
| Sep 19, 2026 | 924 ms |
| Sep 26, 2026 | 912 ms |
| Oct 3, 2026 | 926 ms |
| Oct 10, 2026 | 879 ms |
| Oct 17, 2026 | 906 ms |
| Oct 24, 2026 | 931 ms |
| Oct 31, 2026 | 928 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 109 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 109 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 108 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 109 ms |
| Oct 24, 2026 | 117 ms |
| Oct 31, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.9 s · 381 KiBAbout 381 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
hcaptcha.com adds 1.3 s
1.3 shcaptcha.com costs a phone 1.3 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5 third-party services on the page
5 third-party services load with your homepage (hcaptcha.com, Shopify and mailerlite.com and others), adding 2.1 MB and 1.4 s of main-thread time.
Improve image delivery
800 ms · 299 KiB7 images could be 299 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Use efficient cache lifetimes
900 ms · 128 KiB9 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 99 ms
99 msShopify costs a phone 99 ms of main-thread work and 947 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,795 HTML elements
The page has 1,795 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.1 s
16.1 sYour largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 7.4 s
7.4 sThe first text or image appears after 7.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 20.8 s
20.8 sThe page becomes fully interactive after 20.8 s. Good is under 3.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 639 ms
639 msScripts block taps and scrolling for 639 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 157 ms
157 msReal visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 312 requests
3.5 MBYour homepage downloads 3.5 MB in 312 requests on a phone: scripts 1.6 MB (173), other files 685 KiB (85) and HTML 514 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (55 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Lunge Manufaktur - Hochwertige Bequemschuhe, Laufschuhe und Sneaker”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
160 internal links, 1 external
The homepage links to 160 pages on lunge.com and 1 external page.
5 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “Hochwertige, vegane Bequemschuhe und Laufschuhe von Lunge aus feinsten Materialien und sorgfältigster Fertigung.”.
Canonical URL set
The canonical URL is https://www.lunge.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lunge.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (810 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lunge.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.lunge.com/collections/womens-pulse-run-core-w, whose canonical is https://www.lunge.com/collections/pulse-run-core. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static.mailerlite.com/css/universal.css?v4' from origin 'https://www.lunge.com' ha…”.
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 284 words of copy
The homepage carries about 284 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Plausible.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lunge.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Forms · Restockrocket · mailerlite.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Plausible
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on lunge.com, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.