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lunette.com website review
Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 83 checks
This review found 28 issues worth fixing on lunette.com, 10 of them high impact, across 83 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,698 of 107,998 reviewed websitesbeats 86%
- #6,586 of 61,160 online storesbeats 85%
- #6,392 of 55,816 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 91 ms |
| May 23, 2026 | 98 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 90 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 150 ms |
| Oct 31, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
Speed
Avoid multiple page redirects
8.3 sThe page goes through 2 redirects before it starts loading, costing about 8.3 s. Link and advertise the final URL directly.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (lunette.us, Klaviyo and weglot.com and others), adding 3.3 MB and 385 ms of main-thread time.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
lunette.us adds 151 ms
151 mslunette.us costs a phone 151 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
300 ms · 112 KiBAbout 112 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,262 HTML elements
The page has 2,262 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 110 ms
110 msKlaviyo costs a phone 110 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 26 ms
26 msShopify costs a phone 26 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
214 KiB5 images could be 214 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Document request latency
200 msThe HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
23 KiB10 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.6 s
12.6 sThe page becomes fully interactive after 12.6 s. Good is under 3.8 s.
Tap response (INP) got 54% slower for real visitors
+54%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 962 ms
962 msReal visitors wait 962 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Total Blocking Time: 65 ms
65 msScripts block the page for only 65 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.9 MB in 602 requests
4.9 MBYour homepage downloads 4.9 MB in 602 requests on a phone: other files 1.6 MB (263), images 1.2 MB (53) and scripts 1.2 MB (254). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
31 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (12 elements)
Interactive controls must not be nested: 12 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 66 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Lunette Menstrual Cups | Sustainable Period Products | Lunette Global”.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
153 internal links, 9 external
The homepage links to 153 pages on lunette.com and 9 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Sustainable period cups”.
Canonical URL set
The canonical URL is https://www.lunette.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lunette.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lunette.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.lunette.com/collections/shop-all has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://www.lunette.com/products/lunette-period-cup-blue-size-1-2, https://www.lunette.com/products/lunette-period-cup-clear-size-1-2 and https://www.lunette.com/products/lunette-period-cup-pink-size-1-2 use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 333 words of copy
The homepage carries about 333 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “shop” and “Contact information”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 10 customer or partner logos, a star rating and 2 trust badges.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lunette.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Klaviyo Email Marketing Sms · Triplewhale · Easylocation · cloudfront.net · socialsnowball.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Juupajoki
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on lunette.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.