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lusbrands.global website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 83 checks

This review found 32 issues worth fixing on lusbrands.global, 11 of them high impact, across 83 checks. The most urgent: page weight: 16.6 MB in 542 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.1 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
159 ms123 msMay 16Oct 31149 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026153 ms
May 30, 2026155 ms
Jun 6, 2026146 ms
Jun 13, 2026137 ms
Jun 20, 2026129 ms
Jun 27, 2026127 ms
Jul 4, 2026128 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026130 ms
Aug 15, 2026133 ms
Aug 22, 2026134 ms
Aug 29, 2026135 ms
Sep 5, 2026137 ms
Sep 12, 2026138 ms
Sep 19, 2026141 ms
Sep 26, 2026144 ms
Oct 3, 2026144 ms
Oct 10, 2026145 ms
Oct 17, 2026145 ms
Oct 24, 2026146 ms
Oct 31, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lusbrands.global (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lusbrands.global at 4.2 s4.2 s
  2. lusbrands.global at 8.4 s8.4 s
  3. lusbrands.global at 12.6 s12.6 s
  4. lusbrands.global at 16.7 s16.7 s
  5. lusbrands.global at 20.9 s20.9 s
  6. lusbrands.global at 25.1 s25.1 s
  7. lusbrands.global at 29.3 s29.3 s
  8. lusbrands.global at 33.5 s33.5 s

Speed

9 to fix67
  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,460 HTML elements

    The page has 4,460 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Clarity and Yotpo and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    843 KiB

    About 843 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Use efficient cache lifetimes

    150 ms · 438 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (438 KiB).

  • ZenDesk adds 374 ms

    374 ms

    ZenDesk costs a phone 374 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 154 ms

    154 ms

    Yotpo costs a phone 154 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    151 KiB

    10 images could be 151 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Speed Index: 29.9 s

    29.9 s

    Visually, the page fills in at 29.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 24.4 s

    24.4 s

    The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 143 ms

    143 ms

    Real visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 760 ms

    760 ms

    Real visitors wait 760 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 189 ms

    189 ms

    Scripts block the page for only 189 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 16.6 MB in 542 requests

    16.6 MB

    Your homepage downloads 16.6 MB in 542 requests on a phone: media 11.1 MB (3), scripts 1.7 MB (111) and other files 1.5 MB (299). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile_12.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (66 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.7 g of CO₂ per visit

    4.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.71 g of CO₂e: 565.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9393
  • Scrollable region must have keyboard access (8 elements)

    Scrollable region must have keyboard access: 8 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 198 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 286 internal links, 12 external

    The homepage links to 286 pages on lusbrands.global and 12 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Curly hair products designed to simplify curl care. Expertly formulated for effortless definition, hydration, and frizz…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Love Ur Curls® - Curly Hair Simplified – LUS Brands (US)”.

  • Canonical URL set

    The canonical URL is https://loveurcurls.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://loveurcurls.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,700 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://loveurcurls.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix67
  • 1 page without a title

    https://loveurcurls.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://loveurcurls.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://loveurcurls.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages share a meta description

    https://loveurcurls.com/pages/love-ur-curls-kids, https://loveurcurls.com/collections/all, https://loveurcurls.com/collections/bestsellers, https://loveurcurls.com/collections/litres, https://loveurcurls.com/collections/leaving-soon and https://loveurcurls.com/collections/3-step-collection and 4 others use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://loveurcurls.com/customer_authentication/redirect, https://loveurcurls.com/pages/love-ur-curls-kids, https://loveurcurls.com/pages/giftguide and https://loveurcurls.com/products/3-step-system have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: divcont.innerHTML is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    118 of 122 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 692 words of copy

    The homepage carries about 692 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop All”, “Learn More” and “LEARN MORE about about us”.

  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lusbrands.global, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Lyve Shoppable Video Stream · Impact Com · Yotpo Product Reviews · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Microsoft Clarity · Tetra Live · boldapps.net · pepperjam.com · b-cdn.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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