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lush.com.ph website review

Visit site (opens in a new tab)Reviewed 9 November 202642 issues · 85 checks

This review found 42 issues worth fixing on lush.com.ph, 18 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
114 ms87 msMay 23Nov 7111 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
May 30, 202697 ms
Jun 6, 202697 ms
Jun 13, 202696 ms
Jun 20, 202695 ms
Jun 27, 202697 ms
Jul 4, 202696 ms
Jul 11, 202698 ms
Jul 18, 202695 ms
Jul 25, 202692 ms
Aug 1, 202694 ms
Aug 8, 202690 ms
Aug 15, 202695 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 2026103 ms
Sep 12, 2026103 ms
Sep 19, 2026105 ms
Sep 26, 2026108 ms
Oct 3, 2026105 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026110 ms
Nov 7, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lush.com.ph (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lush.com.ph at 1.2 s1.2 s
  2. lush.com.ph at 2.4 s2.4 s
  3. lush.com.ph at 3.6 s3.6 s
  4. lush.com.ph at 4.8 s4.8 s
  5. lush.com.ph at 6.0 s6.0 s
  6. lush.com.ph at 7.2 s7.2 s
  7. lush.com.ph at 8.5 s8.5 s
  8. lush.com.ph at 9.7 s9.7 s

Speed

9 to fix30
  • Reduce unused JavaScript

    2.6 s · 591 KiB

    About 591 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    1.8 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,751 HTML elements

    The page has 3,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Judge.me, Azure Web Services and Google Tag Manager and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 166 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (166 KiB).

  • Judge.me adds 287 ms

    287 ms

    Judge.me costs a phone 287 ms of main-thread work and 1 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 87 ms

    87 ms

    Shopify costs a phone 87 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 38 KiB

    38 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    157 KiB

    9 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.61

    0.61

    For real visitors the layout shifts by 0.61 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.593

    0.593

    The layout shifts by 0.593 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 386 ms

    386 ms

    Scripts block taps and scrolling for 386 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 664 ms

    664 ms

    Real visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix60
  • Page weight: 4.0 MB in 297 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 297 requests on a phone: scripts 1.4 MB (88), images 1.2 MB (48) and other files 1.0 MB (112). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Christmas_2026__MOBILE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    90 KiB

    1 image is downloaded at several times the size a phone draws it, for example SSI_Seal_Badge_JPG.jpg at 3,172 px wide, shown at 208 px. Resized copies would save about 90 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (94 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 8086
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 47 text elements with low contrast

    47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 345 internal links, 9 external

    The homepage links to 345 pages on lush.com.ph and 9 external pages.

6 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “Lush Fresh Handmade Cosmetics Philippines. Shop for your favourite Lush items online with nationwide delivery!”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Home | Lush Fresh Handmade Cosmetics Philippines”.

  • Canonical URL set

    The canonical URL is https://lush.com.ph/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lush.com.ph/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,787 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lush.com.ph/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://lush.com.ph/cdn/shop/t/406/assets/slick-lush.css?v=144047' because its MIME type (…”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    46 of 57 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,132 words of copy

    The homepage carries about 1,132 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Sign Up”, “Find A Shop storelocator” and “Subscribe”.

  • 8 short forms

    8 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 123 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lush.com.ph, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Helium Customer Fields · Pushowl · oxiapps.com · klaviyo.com · azureedge.net · chimpstatic.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Founded
1995
Headquarters
Poole

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on lush.com.ph, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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