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lustahair.com website review

Visit site (opens in a new tab)Reviewed 10 November 202649 issues · 94 checks

This review found 49 issues worth fixing on lustahair.com, 15 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.8 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.4 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
352 ms214 msMay 23Nov 7324 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026230 ms
May 30, 2026251 ms
Jun 6, 2026264 ms
Jun 13, 2026278 ms
Jun 20, 2026279 ms
Jun 27, 2026278 ms
Jul 4, 2026280 ms
Jul 11, 2026292 ms
Jul 18, 2026297 ms
Jul 25, 2026313 ms
Aug 1, 2026323 ms
Aug 8, 2026328 ms
Aug 15, 2026329 ms
Aug 22, 2026336 ms
Aug 29, 2026336 ms
Sep 5, 2026326 ms
Sep 12, 2026323 ms
Sep 19, 2026316 ms
Sep 26, 2026328 ms
Oct 3, 2026321 ms
Oct 10, 2026326 ms
Oct 17, 2026331 ms
Oct 24, 2026325 ms
Oct 31, 2026325 ms
Nov 7, 2026324 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lustahair.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lustahair.com at 1.1 s1.1 s
  2. lustahair.com at 2.3 s2.3 s
  3. lustahair.com at 3.4 s3.4 s
  4. lustahair.com at 4.5 s4.5 s
  5. lustahair.com at 5.7 s5.7 s
  6. lustahair.com at 6.8 s6.8 s
  7. lustahair.com at 7.9 s7.9 s
  8. lustahair.com at 9.1 s9.1 s

Speed

13 to fix35
  • Reduce unused JavaScript

    3.6 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Main-thread work: 15.3 s

    A phone's processor spends 15.3 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,343 HTML elements

    The page has 8,343 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, gotolstoy.com and Klaviyo and others), adding 2.9 MB and 2.0 s of main-thread time.

  • Improve image delivery

    1.3 MB

    3 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    700 ms · 588 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (588 KiB).

  • Shopify adds 547 ms

    547 ms

    Shopify costs a phone 547 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    550 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • gotolstoy.com adds 405 ms

    405 ms

    gotolstoy.com costs a phone 405 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 356 ms

    356 ms

    Klaviyo costs a phone 356 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 404 ms. During a long task the page ignores taps.

  • loox.io adds 306 ms

    306 ms

    loox.io costs a phone 306 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 42.0 s

    42.0 s

    The page becomes fully interactive after 42.0 s. Good is under 3.8 s.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 473 ms

    473 ms

    Real visitors wait 473 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 230 ms to 324 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 451 ms

    451 ms

    Real visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.4 MB in 435 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 435 requests on a phone: images 3.4 MB (43), scripts 2.8 MB (157) and fonts 1.4 MB (27). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 319.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8390
  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7789
  • Title is short (10 characters)

    Your title is only 10 characters: “Lusta Hair”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 310 internal links, 6 external

    The homepage links to 310 pages on lustahair.com and 6 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Luxury 100% Remy Human Hair Toppers. The perfect solution for volume, coverage and style. Global Online Retailer 🇺🇸🇦…”.

  • One H1 headline

    Your main headline reads: “Lusta”.

  • Canonical URL set

    The canonical URL is https://lustahair.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lustahair.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (14,439 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lustahair.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://lustahair.com/collections/all-lusta-toppers and https://lustahair.com/collections/all-toppers all use the title “Toppers for Thinning Hair - The Alternative to Hair Extensions”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://lustahair.com/pages/lusta-silk-topper-info has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://lustahair.com/collections/all-lusta-toppers and https://lustahair.com/collections/all-toppers use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://lustahair.com/collections/all-toppers, whose canonical is https://lustahair.com/collections/all-lusta-toppers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://lustahair.com/collections/clingy-fibers, https://lustahair.com/pages/get-it-offer, https://lustahair.com/pages/shipping-guide, https://lustahair.com/collections/all-lusta-toppers, https://lustahair.com/collections/the-lusta-silk-topper and https://lustahair.com/collections/lace-toppers and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://lustahair.com/.

  • 37 small tap targets

    37 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 11,835 words of copy

    The homepage carries about 11,835 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try Lusta Hair for Free” and “Shop Toppers”.

  • 55 calls to action

    The homepage has 55 calls to action, for example “Try Lusta Hair for Free”, “Shop Wigs” and “Shop Toppers”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 236 testimonial or review blocks, 2 trust badges and “50,000+ happy customers”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lustahair.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tolstoy · Triplewhale · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Hulk Form Builder · Vex Auto Add To Cart · Vitals · Countdown Timer · Infinite Microsoft Clarity · Freegifts · Thank You Page · TEPO Product Options (Qikify) · Bestpush · nfcube.com · loox.io · trustpilot.com · bogos.io · global-e.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on lustahair.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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